--- updatedAt: 2026-09-18T20:59:17.000Z agentTools: projectIndex: https://docs.growthloop.com/llms.txt --- # Google Display & Video 360 Use GrowthLoop audiences for Display & Video 360 targeting. Connect this destination to export audience membership into Display & Video 360, for use in Gmail, Display, Video, or Connected TV campaigns. This destination writes to your Google Display & Video 360 account and is a good fit when you want to: * Make **GrowthLoop audiences** available for Gmail, Display, Video, or Connected TV * Match contacts on contact or device identifiers * Link **CMU: GrowthLoop** as an External Data Partner in DV360 This maps to GrowthLoop Audiences and Journeys: | Use it for | Audiences | Journeys | | --------------------------------------------------- | :-------: | :------: | | Sending GrowthLoop audiences to Display & Video 360 | ✓ | ✓ | # Prerequisites Make sure you have: * A Display & Video 360 account. If you do not have one, contact Google's [Display & Video 360 sales team](https://marketingplatform.google.com/about/display-video-360/). * Permission in DV360 to link an External Data Partner under **Advertiser Settings**. * Your **Display & Video 360 Advertiser ID**. In DV360, expand **Advertiser Settings**, click **Basic Details**, and copy the Advertiser ID at the end of the first section. * A **Mobile App ID** only if you will match audiences on device IDs. # Set up Display & Video 360 as a destination Link **CMU: GrowthLoop** in DV360 first. Then connect the destination in GrowthLoop. ## Link CMU: GrowthLoop in DV360 1. In DV360, expand **Advertiser Settings** in the left panel. 2. Click **Linked Accounts**, then click **LINK NEW ACCOUNT**. 3. Select **External Data Partner**. > 📘 Note > > The options you see can differ depending on the products and features on your account. 4. Search for **CMU: GrowthLoop**. 5. Click the link button and accept the terms. ## Connect DV360 in GrowthLoop 1. In GrowthLoop, click the **Destinations** tab on the left sidebar. 2. Click **New Destination** in the upper right corner. 3. Search for **Display & Video 360 (DV360)** and click **Add Display & Video 360 (DV360)**. 4. Enter the required information, then click **Create**. | Field | Description | | ------------------------------------------ | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | | **Destination Name** | Name this destination in GrowthLoop. Use a name so your team recognizes its purpose, like "Display & Video 360". | | **Sync Frequency** | Set the default export frequency (for example, daily or weekly). You can override this setting for individual exports. | | **Display & Video 360 Advertiser Account** | The advertiser that should receive exported audiences. Find the Advertiser ID in DV360 under **Advertiser Settings** → **Basic Details**. | | **Mobile App ID** (optional) | Required later when you match audiences on device IDs. For iOS, use the 9-digit ID at the end of the App Store URL, for example `123456789`. For Android, use the package name, for example `com.example.app`. | GrowthLoop validates the connection. **Display & Video 360** then appears in your list of connected destinations. # Export to Display & Video 360 From within GrowthLoop, export from an audience or from a journey **Destination Node**. See [Export an audience](https://docs.growthloop.com/docs/export-an-audience) or [Build a journey](https://docs.growthloop.com/docs/build-a-journey) if you need more information on these steps. After building or selecting an audience, click **Export**, then search for **Display & Video 360**. In a journey, add a **Destination Node** under **Ads** and select **Display & Video 360**. Journey Destination Node with export name, match fields, and personalization signals ## Map contact identifiers Select a **Match Type**, then map at least one match field. If a match field is an array column, GrowthLoop expands it and sends each value. | Match Type | Use it when | | ----------- | --------------------------------------------------- | | **Contact** | Default. Match with contact identifiers | | **Device** | Match with device IDs. Requires a **Mobile App ID** | | Contact field | Notes | | -------------------------------------------------------------------- | ------------------------------------------------- | | **Email address** | Enough to export the row on its own | | **Phone** | Enough to export the row on its own | | **First Name**, **Last Name**, **Postal Code**, and **Country Code** | Optional. Map these in addition to email or phone | | Device field | Notes | | ------------- | --------------------------------------------------------- | | **Device ID** | Required for Device match. Also enter a **Mobile App ID** | See [Enhanced Match Rate](https://docs.growthloop.com/docs/enhanced-match-rate) if your organization has it enabled. ## Configure the export This is where you set the campaign type and schedule for audience exports. On a journey **Destination Node**, you set timing on the journey canvas. | Setting | Audience export | Journey Destination Node | | ----------------------------- | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------- | | **Export Name** | Defaults to `{audience name}_GL_Audience_{audience ID}`. That is the name GrowthLoop creates in DV360 unless you change it. | Required. Enter a name so you can find the export in GrowthLoop and DV360. | | **Campaign type** | Choose a one-time or ongoing export. | The [journey schedule](https://docs.growthloop.com/docs/build-a-journey) controls when the journey runs and contacts are sent to Display & Video 360. | | **Export Inclusion Criteria** | **All audience members** for a full refresh, or **Newly added audience members** for additions and removals since the last export. | The journey sends contacts who reach the Destination Node. | | **Mobile App ID** | Required when **Match Type** is **Device**. | Required when **Match Type** is **Device**. | | **Schedule** | Set frequency, start date, end date, and days of the week for ongoing exports. | Users reach this node when the journey runs. Add a [Delay Node](https://docs.growthloop.com/docs/build-a-journey) or set [Criteria Evaluation](https://docs.growthloop.com/docs/build-a-journey#criteria-node) to control timing. | | **Google specific consents** | Map **Ads User Data Consent** and **Ads Personalization Consent** if you target users in the EEA or UK. If you omit these fields, Google can exclude those users from targeting. | Set this on the audience export. | # Export behavior This is what GrowthLoop writes when you export an audience. | Behavior | What happens | | ----------------------------- | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | | **What GrowthLoop writes** | An audience in Display & Video 360. Direction is GrowthLoop → DV360. | | **When it runs** | GrowthLoop sends the export as a batch on the next successful run. An export that starts **Now** runs within about 15 minutes. Journeys send exports on demand when users reach the Destination Node. DV360 can take up to 72 hours to finish processing. | | **Match type** | Contact or Device. Match fields change with the type you choose. | | **Audience** | GrowthLoop creates a new DV360 audience when you start the export and uses that audience on later runs. | | **EEA and UK consent** | Map **Google specific consents** for customers in the EEA or UK so Google can include them in targeting. | | **List expiry** | Google removes users from the audience after **540 days** unless the list is updated. | | **One-time exports** | GrowthLoop sends current membership once. | | **Ongoing adds and removals** | Ongoing exports add contacts who enter the audience and remove those who leave. | | **Deletes** | GrowthLoop does not delete the DV360 audience. | # Confirm the export was successful When the run finishes, confirm you can use the data in Display & Video 360. * **Audience export:** Open **Audiences** and look up the exported audience. Look for the `_GL_Audience_` name unless you changed **Export Name**. * **Journey Destination Node:** Open **Audiences** and look up the audience named after the export. In GrowthLoop, review counts on the audience **Exports** tab, or open the **Activity** tab on the journey **Destination Node**. See [Export an audience](https://docs.growthloop.com/docs/export-an-audience) or [Monitor a journey](https://docs.growthloop.com/docs/journey-monitoring) for more information. Congrats on successfully exporting to Display & Video 360! # Troubleshooting These are the issues we see most often. You can always email us at for help. | Problem | Cause | Resolution | | ---------------------------------------------- | ----------------------------------------------------------------------------------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------ | | **Connection fails to validate** | **CMU: GrowthLoop** is not linked, or the **Advertiser ID** is wrong | Link **CMU: GrowthLoop** as an External Data Partner, then enter the Advertiser ID from **Advertiser Settings** → **Basic Details** | | **You cannot find CMU: GrowthLoop** | Your DV360 account does not show the same Linked Accounts options | Confirm you selected **External Data Partner**. If **CMU: GrowthLoop** still does not appear, check which products and features you have access to | | **A device export fails** | **Mobile App ID** is missing | Enter the iOS App Store ID or Android package name on the destination or the export | | **Match fields look wrong** | The export is set to Contact when you need Device, or the reverse | Open **Settings** and choose the correct **Match Type** before you start the export | | **Rows fail to match** | No match fields are mapped for the selected type | For Contact, map email or phone. For Device, map **Device ID** and a **Mobile App ID** | | **EEA or UK users are missing from targeting** | Consent fields are not mapped | Map **Ads User Data Consent** and **Ads Personalization Consent** | | **The audience is missing in DV360** | DV360 is still processing the file, or you are searching for the unsuffixed audience name | Wait for DV360's processing window. Jobs can take up to 72 hours. Search for the `_GL_Audience_` name unless you changed **Export Name**. Open **Audiences** |