Connect this destination to export audience membership as Conversica leads, for use in Conversica outreach.

This destination writes to your Conversica account and is a good fit when you want to:

Send email, first name, lead source, and source ID
Use the Conversica rep name and conversation ID for the export

This maps to GrowthLoop Audiences and Journeys:

Use it for	Audiences	Journeys
Sending GrowthLoop audiences to Conversica as leads	✓	✓

Prerequisites

Make sure you have:

A Conversica account. If you do not have one, request a demo.
Your Conversica Username, Password, and Client ID.

Set up Conversica as a destination

In GrowthLoop, click the Destinations tab on the left sidebar.
Click New Destination in the top right corner.
Search for Conversica and click Add Conversica.

Enter the required information, then click Create.

Field	Description
Destination Name	Name this destination in GrowthLoop. Use a name so your team recognizes its purpose, like "Conversica Leads".
Sync Frequency	Set the default export frequency (for example, daily or weekly). You can override this setting for individual exports.
User	Your Conversica username.
Password	Your Conversica password.
Client Id	Your Conversica account ID.

GrowthLoop validates the connection. Conversica then appears in your list of connected destinations.

Export to Conversica

From within GrowthLoop, export from an audience or from a journey Destination Node. See Export an audience or Build a journey if you need more information on these steps.

After building or selecting an audience, click Export, then search for Conversica. In a journey, add a Destination Node under Ads and select Conversica.

Map contact identifiers

Map the required fields. Optional fields can improve the lead record in Conversica.

Match field	Required
Email Address	Yes
First Name	Yes
Lead Source	Yes
Source ID	Yes
Last Name	No
Phone Number	No
Address / City / State / Country / Postal Code	No
Lead Created Date	No

You can also map custom attributes from the audience or from the journey as additional fields.

Configure the export

This is where you set the campaign type and schedule for audience exports. On a journey Destination Node, you set timing on the journey canvas.

Setting	Audience export	Journey Destination Node
Export Name	Defaults to the audience name.	Required. Enter a name so you can find the export in GrowthLoop and Conversica.
Campaign type	Choose a one-time or ongoing export.	The journey schedule controls when the journey runs and contacts are sent to Conversica.
Rep Name	Required. Assign the Conversica sales representative for these records.	Required. Assign the Conversica sales representative for these records.
Conversation ID	Required. Assign the Conversica contact list for these records.	Required. Assign the Conversica contact list for these records.
Schedule	Set frequency, start date, end date, and days of the week.	Users reach this node when the journey runs. Add a Delay Node or set Criteria Evaluation to control timing.

Export behavior

This is what GrowthLoop writes when you export an audience.

Behavior	What happens
What GrowthLoop writes	Conversica leads. Direction is GrowthLoop → Conversica.
When it runs	GrowthLoop sends the export as a batch on the next successful run. An export that starts Now runs within about 15 minutes. Journeys send exports on demand when users reach the Destination Node.
Leads	GrowthLoop sends each member as a Conversica lead.
Required match fields	Email, first name, lead source, and source ID must be mapped.
Conversation	Rep Name and Conversation ID route the leads in Conversica.
One-time exports	GrowthLoop sends current membership once.
Ongoing exports	GrowthLoop sends updated leads on each scheduled run.

Confirm the export was successful

When the run finishes, confirm you can use the data in Conversica.

Audience export: Sign in at login.conversica.com, open Lead Manager, and look up a lead from the export.
Journey Destination Node: In Lead Manager, look up a lead who reached the node.

In GrowthLoop, review counts on the audience Exports tab, or open the Activity tab on the journey Destination Node. See Export an audience or Monitor a journey for more information.

Congrats on successfully exporting to Conversica!

Troubleshooting

These are the issues we see most often. You can always email us at [email protected] for help.

Problem	Cause	Resolution
Connection fails to validate	User, Password, and Client Id are from different accounts	Confirm all three belong to the same Conversica account
Rows fail to load	A required match field is missing	Map Email Address, First Name, Lead Source, and Source ID
Leads land in the wrong conversation	Rep Name or Conversation ID does not match Conversica	Enter the Rep Name and Conversation ID Conversica expects for this export