Marketo
Marketo Sync
In this guide, we will show you how to send leads and custom object data to your Marketo account. Let’s get started!
Connecting to Marketo
To enable a GrowthLoop sync with Marketo, you must first set up Marketo as a destination. Please refer to our Marketo Destination article for a step-by-step guide if you haven’t done this already.
Syncing data to Marketo
You can insert or update leads and custom objects to Marketo from GrowthLoop.
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To start, go to the Syncs tab on the left sidebar and click Create Sync in the top right corner.
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Clicking Create Sync will require you to select/insert the following information:
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Route Name: A friendly name for the sync route.
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Sync Freq: The default frequency for syncing records to a destination.
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Update Rule: The default operation for syncing records to a destination. “Update only” changes existing data, “Insert only” inserts new data, and “Insert or update” is a hybrid action that adds new data if it's not already present or updates it if it is.
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Source: The table that holds your data for each lead or custom object.
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Unique Field: The column that contains values that are distinct for each user in the table.
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Match Field: The column used to match and identify users from your source table in the destination system.
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Connection: The destination you will sync conversion data to. Please select Marketo.
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Object Type: The object type that you want to track and send for insertions and or updates. Note that custom object types should be created in Marketo first.
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Match Field: The column used to match and identify users from the destination system in your source table.
Once you finish selecting and inserting the required fields, click Save Route.
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Now it’s time to add the field mappings to enable your sync route. Note that Marketo does not have a required set of fields to include for lead object syncs. You can find a list of Marketo standard fields in the Marketo API documentation.
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To map the fields, select the column that represents the desired data field from the drop-down under Source.
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Under the Destination section, select the equivalent Marketo field name from the drop-down.
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Click Add Mapping to include a new Source -> Destination row underneath.
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Finally, click the toggle at the top of the page to enable the sync!
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Congratulations - you have successfully created a sync to Marketo!
Experiencing any issues? Reach out to us at [email protected] and we’ll be in touch shortly!
Updated about 2 months ago