Learn how to set up Iterable as a destination so you can start exporting audiences to it.

This article outlines the steps necessary to set up Iterable as a GrowthLoop destination and begin exporting audiences for activation.


To connect the GrowthLoop application to Iterable, you must have an Iterable account and create a server-side API Key. You will enter this API Key upon creating your Iterable destination.

Create Iterable API Key

Setting up the destination

  1. Select Destinations from the left rail of your GrowthLoop home screen.

    Select Iterable Destination
  2. Click New Destination on the top right.

    Iterable New Destination
  3. When the Select Destination window pops up, type Iterable into the Search Bar and click Add Iterable.

  4. Clicking Iterable will require you to select/insert the following information:

    1. Destination Name: This is how the destination will be named and referred to in the app going forward. It is helpful to make this name “marketer friendly” so everyone on your team knows it’s purpose.
    2. Sync frequency: This is the default frequency your audiences will be synced to a destination. Marketers can always change the frequency of an export, but this sets the default.
    3. API Key: API Key generated from your Iterable Account. To generate in Iterable, go to Integrations > API Keys, click "New API Key", name it, choose the Server-side option, click "Create", and then save the copied key securely for future use.
  5. Once all required information is provided, the Create button will turn blue. Click it to finalize the destination.

Exporting to the destination

  1. Navigate to the Audiences section in the left sidebar. From there, you can either select an existing audience or create a new one. (Click here to learn how!)

  2. After selecting or creating your audience, click Export Audience.

    Screen Shot 2023-04-30 at 9.26.44 PM.png
  3. In the Create Export view, search for your Iterable Destination and click Select.

  4. Then in the Export Settings tab, configure your desired Campaign Type and Export Schedule.

  5. Next, configure your match fields in the Match Fields tab. Currently, only Email Address is supported, with potential for more options in the future!

  6. Lastly, click Export, and you're done! You can double check a successful export to Iterable by navigating to your audience viewer Exports tab within your GrowthLoop app to view the activity tracker and make any scheduling changes you may need.

    Iterable View Export Activity
  7. To see your audience in Iterable, navigate to the Audience tab and click Lists.

    Iterable Lists

Experiencing any issues connecting to Iterable as a destination? Reach out to us at [email protected] and we’ll be in touch shortly!