In this article, we'll guide you through connecting Adobe Experience Platform (AEP) to GrowthLoop and exporting your audiences to the destination.

Adobe Experience Platform (AEP) is a centralized data management tool designed to unify customer data across channels. It enables real-time customer profiles and data activation, helping organizations deliver personalized experiences at scale.

Configure the destination

1. Log into GrowthLoop and click the Destinations tab on the left sidebar.

2. Then click New Destinations on the upper right side.

3. Next, search for Adobe Experience Platform in the destination modal and click Add Adobe Experience Platform.

4. Enter the required information in the modal, then click Create.

   1. Destination Name: This is how the destination will be named and referred to in to the app going forward. It is helpful to make this name “marketer friendly” so everyone on your team knows its purpose.
   2. Sync Frequency: This is the default frequency audiences will be synced to a destination. Marketers can always change frequency of an export, but this sets the default.
   3. Tenant Name: The unique identifier for your organization's tenant.
   4. Sandbox Name: The default environment that manages your real users and data.
   5. Organization ID: The ID that uniquely identifies your organization within Experience Platform.
   6. Client ID (API Key): The key that identifies your application when making API requests.
   7. Client Secret: This allows the application to generate an access_token.
   8. Prefix for Personalization Fields: This value will be added as a prefix to all fields sent to Experience Platform. It’s optional—if left blank, no prefix will be applied. If you choose to set one, it must begin with a letter and be up to 5 characters long, using only letters and numbers.
   9. Connection ID: This is a legacy field and doesn't need to be configured for the destination.
   10. Flow ID: This is a legacy field and doesn't need to be configured for the destination.

Export to destination

1. Navigate to your list of audiences by clicking the Audiences tab on the left sidebar.

2. Choose an existing audience or create a new one. Need help creating an audience? Click here to learn how!

3. Once created, click the Export button on the upper right side.

4. Search for Adobe Experience Platform in the export modal and then click Add Adobe Experience Platform.

5. Under Configure Match Field Settings, select the appropriate fields from your primary dataset to match customer identities.

   • Email (Required): Serves as the Primary ID, ensuring each customer is uniquely identified in AEP for accurate tracking and personalization.
   • Other identifiers, such as Phone Number, Google Advertising ID (GAID), and Apple ID for Advertising (IDFA), are optional but can be included as additional attributes.

6. Now, set up your export settings:

   1. Export Name: Automatically populated with your audience name for easy identification in the destination.
   2. Campaign Type: Choose between One Time to export the audience once or Ongoing to continuously export new audience members as they qualify.
   3. Dataset Status: Leave this set to New (default). Do not select Existing, as it is a legacy field and will not work.
   4. Export Inclusion Criteria: Choose between All audience members to export the full audience or Newly added audience members to export only those who have been added since the last export.
   5. Export Schedule: Configure the Frequency, Start Date, End Date, and specific Days of the Week (only for Ongoing exports).
   6. Additional Fields: Add extra fields to your export for personalization, with the option to alias the output for further customization.

7. Finally, click Export to send your audience to the destination!

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Success

You've successfully created an export to AEP!

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Note

Here’s what happens when you first export to AEP:

1. New Dataset: GrowthLoop sets up a new dataset called growthloop_dataset to store the audience data.

   

2. Field Groups: GrowthLoop creates field groups (gl_identity and gl_personalization), builds the schema, and enables it for profiles to make sure AEP can identify and personalize data properly.

   

3. Segment Creation: The audience data goes into growthloop_dataset and becomes a segment in AEP, named after the exported audience.

   

Now, when you create a new audience and export it to AEP, the data automatically goes into the existing growthloop_dataset schema. AEP updates this schema by adding new attributes to gl_personalization, applying the audience name as a filter, and adjusting user membership

FAQ

1. How do GrowthLoop objects map to Adobe datasets, profiles, and audiences?
   1. GL Object: It represents the attributes of the schema used to create a dataset in Adobe. It combines identity and personalization field groups, which form the basis of data synchronization.
2. What’s the difference between creating a new dataset versus using an existing one for new audiences?
   1. New Dataset: Allows visibility of attributes linked to an audience in Adobe, as audiences themselves do not hold attributes (they segment the Profile object).
   2. Existing Dataset: Helps manage Adobe’s 20-profile dataset limit, preventing over-creation of datasets. Currently, new datasets are created for each audience.
3. If GrowthLoop allows adding attributes to an Adobe audience after creation, what will happen?
   1. Since an audience is a segmentation of the Profile object, any new attributes are added to the Profile object. This will not affect Adobe’s functionality.

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Note

Experiencing any issues when connecting to AEP? Reach out to us at [email protected] and we’ll be in-touch shortly to help resolve the matter!