Maropost

Use GrowthLoop audiences for Maropost lists.

Connect this destination to export audience membership into a Maropost list, for use in Maropost campaigns.

This destination writes to your Maropost account and is a good fit when you want to:

  • Export contacts that already exist in Maropost
  • Match those contacts on email

This maps to GrowthLoop Audiences and Journeys:

Use it forAudiencesJourneys
Adding existing Maropost contacts to a list✓✓

GrowthLoop does not create Maropost contacts. Rows whose email is not already in Maropost fail.

Prerequisites

Make sure you have:

Set up Maropost as a destination

  1. In GrowthLoop, click the Destinations tab on the left sidebar.
  2. Click New Destination in the top right corner.
  3. Search for Maropost and click Add Maropost.
Select Destination modal showing Maropost under Email
  1. Enter the required information, then click Create.
Maropost destination setup form with destination name, account ID, and API key
FieldDescription
Destination NameName this destination in GrowthLoop. Use a name so your team recognizes its purpose, like "Maropost Email".
Sync FrequencySet the default export frequency (for example, daily or weekly). You can override this setting for individual exports.
Account IDYour Maropost account ID.
API KeyYour Maropost API key.
Prefix for Personalization Fields (optional)Prefix GrowthLoop adds to personalization fields. The default value is fw. Leave this blank for no prefix. If you set one, it must start with a letter and use up to 5 letters or numbers.

GrowthLoop validates the connection by listing lists in that Maropost account. Maropost then appears in your list of connected destinations.

GrowthLoop Destinations list showing a connected Maropost destination

Export to Maropost

From within GrowthLoop, export from an audience or from a journey Destination Node. See Export an audience or Build a journey if you need more information on these steps.

After building or selecting an audience, click Export, then search for Maropost. In a journey, add a Destination Node under Email and select Maropost.

Journey Destination Node with export name, match fields, and personalization signals

Map contact identifiers

On an audience or in a journey Destination Node, map Email address. This field is required.

GrowthLoop writes list membership only. It does not create contacts or write additional personalization fields.

Configure the export

This is where you set the campaign type and schedule for audience exports. On a journey Destination Node, you set timing on the journey canvas.

SettingAudience exportJourney Destination Node
Export NameDefaults to {audience name}_GL_Audience_{audience ID}. That is the Maropost list display name unless you change it.Required. Enter a name so you can find the export in GrowthLoop and the list in Maropost.
Campaign typeChoose a one-time or ongoing export.The journey schedule controls when the journey runs and contacts are sent to Maropost.
ScheduleSet frequency, start date, end date, and days of the week for ongoing exports.Users reach this node when the journey runs. Add a Delay Node or set Criteria Evaluation to control timing.

Export behavior

This is what GrowthLoop writes when you export an audience.

BehaviorWhat happens
What GrowthLoop writesList membership for contacts that already exist in Maropost. Direction is GrowthLoop → Maropost.
When it runsGrowthLoop sends the export as a batch on the next successful run. An export that starts Now runs within about 15 minutes. Journeys send exports on demand when users reach the Destination Node.
ListGrowthLoop creates a list and uses that list on later runs. The list name is the export name in lowercase with spaces replaced by hyphens. Display name is the export name.
Match fieldEmail address.
Email does not exist in MaropostThe row fails. GrowthLoop does not create the contact.
Do not mailIf the contact is on a Maropost list whose name includes DNM, the row fails.
AddsGrowthLoop subscribes the existing contact to the list.
One-time exportsGrowthLoop sends current membership once.
Ongoing adds and removalsOngoing exports subscribe contacts who enter the audience and unsubscribe those who leave that list.
DeletesGrowthLoop does not delete Maropost contacts.

Confirm the export was successful

When the run finishes, confirm you can use the data in Maropost.

  • Audience export: Open Lists and look up the list. Look for the _GL_Audience_ display name unless you changed Export Name.
  • Journey Destination Node: Open Lists and look up the list named after the export.

In GrowthLoop, review counts on the audience Exports tab, or open the Activity tab on the journey Destination Node. See Export an audience or Monitor a journey for more information.

Congrats on successfully exporting to Maropost!

Troubleshooting

These are the issues we see most often. You can always email us at [email protected] for help.

ProblemCauseResolution
Connection fails to validateAccount ID or API Key is wrongConfirm both values from Maropost and paste the full API key
User was not foundThe email does not exist as a Maropost contactCreate the contact in Maropost first, then export again
User is set to do not mailThe contact is on a list whose name includes DNMRemove the contact from that do-not-mail list in Maropost, or exclude them from the GrowthLoop audience
Rows fail to exportEmail is not mappedMap Email address
You cannot find the listYou are searching for the unsuffixed audience name, or for the hyphenated list nameSearch Display name for the _GL_Audience_ export name

What’s Next

Export an audience after you connect a destination

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