Connect this destination to export audience membership as a flywheel_segment_id custom attribute on Intercom contacts, for use in Intercom messages.

This destination writes to your Intercom account and is a good fit when you want to:

Make GrowthLoop audiences available for Intercom messaging
Match contacts on Intercom External ID and email

This maps to GrowthLoop Audiences and Journeys:

Use it for	Audiences	Journeys
Marking audience membership on Intercom contacts	✓	✓

Prerequisites

Make sure you have:

An Intercom account you can authorize for GrowthLoop.
A dataset column for Intercom External ID.
A dataset column for the contact's email. GrowthLoop uses email to find or create the Intercom contact.
The GrowthLoop Team this destination should belong to, if your organization uses more than one team.

Set up Intercom as a destination

In GrowthLoop, click the Destinations tab on the left sidebar.
Click New Destination in the upper right corner.
Search for Intercom under Livechat and click Add Intercom.

After you grant GrowthLoop access, enter the required information, then click Create.

Field	Description
Team	The GrowthLoop team this destination belongs to. If your organization has more than one team, select the team your user belongs to.
Destination Name	Name this destination in GrowthLoop. Use a name so your team recognizes its purpose, like "Intercom Messaging".
Sync Frequency	Set the default export frequency to Daily or Hourly. You can override this setting for individual exports.
OAUTH Token	Automatically populated when Intercom redirects you back to GrowthLoop. If it is empty, generate the token in Intercom and try again.

GrowthLoop validates the connection by calling Intercom as that authorized user. Intercom then appears in your list of connected destinations.

Export to Intercom

From within GrowthLoop, export from an audience or from a journey Destination Node. See Export an audience or Build a journey if you need more information on these steps.

After building or selecting an audience, click Export, then search for Intercom. In a journey, add a Destination Node under Livechat and select Intercom.

Map contact identifiers

On an audience or in a journey Destination Node, map Intercom External ID. This field is required in the export.

GrowthLoop also needs email on each row to find or create the Intercom contact. Map the warehouse column that holds the email address you use in Intercom.

This destination does not send additional personalization fields.

Configure the export

This is where you set the campaign type and schedule for audience exports. On a journey Destination Node, you set timing on the journey canvas.

Setting	Audience export	Journey Destination Node
Export Name	Defaults to the audience name. GrowthLoop writes that name into `flywheel_segment_id`.	Required. Enter a name so you can find the export in GrowthLoop. GrowthLoop writes that name into `flywheel_segment_id`.
Campaign type	Choose a one-time or ongoing export.	The journey schedule controls when the journey runs and contacts are sent to Intercom.
Schedule	Set frequency, start date, end date, and days of the week for ongoing exports.	Users reach this node when the journey runs. Add a Delay Node or set Criteria Evaluation to control timing.

Export behavior

This is what GrowthLoop writes when you export an audience.

Behavior	What happens
What GrowthLoop writes	The `flywheel_segment_id` custom attribute on the Intercom contact. The value is a list of GrowthLoop audience names. Direction is GrowthLoop → Intercom.
When it runs	GrowthLoop sends the export as a batch on the next successful run. An export that starts Now runs within about 15 minutes. Journeys send exports on demand when users reach the Destination Node.
Match fields	Intercom External ID is required in the export. GrowthLoop finds or creates the contact by email.
Contact create	If Intercom has no matching contact, GrowthLoop creates one and sets `flywheel_segment_id`.
Archived contacts	If the email matches an archived contact, GrowthLoop unarchives it and then updates membership.
One-time exports	GrowthLoop adds the audience name to `flywheel_segment_id` for current members.
Ongoing adds and removals	Ongoing exports add the audience name when someone enters and remove it when they leave.
Deletes	GrowthLoop does not delete Intercom contacts.
Intercom segments	GrowthLoop does not write an Intercom segment. Build a segment in Intercom that filters on `flywheel_segment_id`.

Confirm the export was successful

When the run finishes, confirm you can use the data in Intercom.

Audience export: Open People and look up a contact from the export. Check the flywheel_segment_id custom attribute. It should include the GrowthLoop audience name.
Journey Destination Node: Open People and look up a contact who reached the node. Check that flywheel_segment_id includes the export name.

To message those contacts, create an Intercom segment that filters on flywheel_segment_id containing that audience name.

In GrowthLoop, review Added, Removed, and failed counts on the audience Exports tab, or open the Activity tab on the journey Destination Node. See Export an audience or Monitor a journey for more information.

Congrats on successfully exporting to Intercom!

Troubleshooting

These are the issues we see most often. You can always email us at [email protected] for help.

Problem	Cause	Resolution
OAUTH Token is empty after you return to GrowthLoop	Intercom did not finish authorization, or the token was not generated	Authorize GrowthLoop again in Intercom. Confirm the token exists in your Intercom account, then reconnect
The destination is on the wrong team	Team does not match the GrowthLoop team you intended	Edit the destination and select the team your user belongs to
Rows fail to export	Intercom External ID or email is missing	Map Intercom External ID and include the contact's email on the row
You cannot find an Intercom segment for the audience	GrowthLoop writes a custom attribute, not an Intercom segment	Open the contact in People and check `flywheel_segment_id`. Create an Intercom segment that filters on that attribute
The contact is missing in People	Email did not match, or the contact is still archived	Confirm the email on the row matches Intercom. Search again after the export completes