Connect this destination to export audience membership as a Snapchat customer list segment, for use in Snapchat campaigns.

This destination writes to your Snapchat account and is a good fit when you want to:

Make GrowthLoop audiences available for Snapchat campaigns
Match contacts on email, phone, or mobile device ID

This maps to GrowthLoop Audiences and Journeys:

Use it for	Audiences	Journeys
Sending GrowthLoop audiences as Snapchat customer list segments	✓	✓

To send conversion events, use Snapchat Conversions. Do not use an audience export to send conversion events.

Prerequisites

Make sure you have:

A Snapchat Ads Manager account. See Snapchat's Ads Manager if you need one.
Permission to manage audiences on the ad account. GrowthLoop accepts an organization admin, or an ad account role of admin, general, or audience.
The Ad Account that should receive exported audiences.

Set up Snapchat as a destination

In GrowthLoop, click the Destinations tab on the left sidebar.
Click New Destination in the top right corner.
Search for Snapchat and click Add Snapchat.
Sign in with your Snapchat Ads Manager credentials, then click Continue to return to GrowthLoop.
Enter the required information, then click Create.

Field	Description
Destination Name	Name this destination in GrowthLoop. Use a name so your team recognizes its purpose, like "Snapchat Ads".
Sync Frequency	Set the default export frequency (for example, daily or weekly). You can override this setting for individual exports.
Ad Account ID	The Snapchat ad account that should receive customer list segments.
Refresh Token	Populates after you sign in to Snapchat Ads Manager.

GrowthLoop validates the connection. Snapchat then appears in your list of connected destinations.

Export to Snapchat

From within GrowthLoop, export from an audience or from a journey Destination Node. See Export an audience or Build a journey if you need more information on these steps.

After building or selecting an audience, click Export, then search for Snapchat. In a journey, add a Destination Node under Ads and select Snapchat.

Map contact identifiers

On an audience or in a journey Destination Node, map one match field:

Match field	Notes
Email address	Email address. GrowthLoop hashes it as SHA-256
Phone	Phone number. Include the country code. GrowthLoop hashes it as SHA-256
Mobile Device ID	IDFA or Google advertising ID. GrowthLoop hashes it as SHA-256

This destination does not send additional personalization fields.

Configure the export

This is where you set the campaign type and schedule for audience exports. On a journey Destination Node, you set timing on the journey canvas.

Setting	Audience export	Journey Destination Node
Export Name	Defaults to `{audience name}_GL_Audience_{audience ID}`. That is the Snapchat segment name unless you change it.	Required. Enter a name so you can find the export in GrowthLoop and the segment in Snapchat Ads Manager.
Campaign type	Choose a one-time or ongoing export.	The journey schedule controls when the journey runs and contacts are sent to Snapchat.
Export Inclusion Criteria	All audience members for a full refresh, or Newly added audience members for additions and removals since the last export.	The journey sends contacts who reach this node.
Schedule	Set frequency, start date, end date, and days of the week for ongoing exports.	Users reach this node when the journey runs. Add a Delay Node or set Criteria Evaluation to control timing.

Export behavior

This is what GrowthLoop writes when you export an audience.

Behavior	What happens
What GrowthLoop writes	A Snapchat first-party customer list segment. Direction is GrowthLoop → Snapchat Ads.
When it runs	GrowthLoop sends the export as a batch on the next successful run. An export that starts Now runs within about 15 minutes. Journeys send exports on demand when users reach the Destination Node.
Segment	GrowthLoop creates a customer list named after Export Name. Later runs reuse that segment.
Match field	Email address, Phone, or Mobile Device ID, hashed as SHA-256.
Add	GrowthLoop adds hashed identifiers to the segment.
Remove	GrowthLoop removes hashed identifiers from the segment.
One-time exports	GrowthLoop sends current membership once.
Ongoing adds and removals	Ongoing exports add contacts who enter the audience and remove contacts who leave that segment.
Deletes	GrowthLoop does not delete the Snapchat segment.

Confirm the export was successful

When the run finishes, confirm you can use the data in Snapchat.

Audience export: Sign in to Snapchat Ads Manager, open the menu in the upper left, and look up Audiences. Look for the _GL_Audience_ name unless you changed Export Name.
Journey Destination Node: Open Audiences and look up the customer list named after the export.

In GrowthLoop, review counts on the audience Exports tab, or open the Activity tab on the journey Destination Node. See Export an audience or Monitor a journey for more information.

Congrats on successfully exporting to Snapchat!

Troubleshooting

These are the issues we see most often. You can always email us at [email protected] for help.

Problem	Cause	Resolution
Connection fails to validate	The Snapchat login cannot manage audiences on that ad account, or the refresh token did not populate	Sign in again with a user who is an organization admin, or an ad account admin, general, or audience user. Confirm Ad Account ID
Rows fail to export	The match field is unmapped or blank	Map Email address, Phone, or Mobile Device ID
You cannot find the audience	You are searching for the unsuffixed audience name	Search Audiences for the `_GL_Audience_` export name
Contacts who left the audience are still in the segment	The export is one-time, or inclusion criteria did not include removals	Use an ongoing export and Newly added audience members or All audience members so removals run