Connect this destination to export audience membership as a contact or company matched audience, for use in LinkedIn Ads campaigns.

This destination writes to your LinkedIn Ads account and is a good fit when you want to:

Make GrowthLoop audiences available for LinkedIn campaigns
Export contacts or companies and map the match fields for that type

This maps to GrowthLoop Audiences and Journeys:

Use it for	Audiences	Journeys
Sending GrowthLoop audiences to LinkedIn Ads	✓	✓

Prerequisites

Make sure you have:

A LinkedIn account that can access the Ads account you want to connect.
The Ad Account that should receive exported audiences.

Set up LinkedIn Ads as a destination

In GrowthLoop, click the Destinations tab on the left sidebar.
Click New Destination in the upper right corner.
Search for LinkedIn and click Add LinkedIn Ads.

After you grant GrowthLoop access, enter the required information, then click Create.

Field	Description
Destination Name	Name this destination in GrowthLoop. Use a name so your team recognizes its purpose, like "LinkedIn Ads".
Sync Frequency	Set the default export frequency (for example, daily or weekly). You can override this setting for individual exports.
Select Ad Account	Ads account that should receive exported audiences. The list includes Ads accounts your LinkedIn login can access. Add another destination if you need a second Ads account.
Access Token	Automatically populated from LinkedIn.
Refresh Token	Automatically populated from LinkedIn.

GrowthLoop validates the permissions needed to load audience data. LinkedIn Ads then appears in your list of connected destinations.

Export to LinkedIn Ads

From within GrowthLoop, export from an audience or from a journey Destination Node. See Export an audience or Build a journey if you need more information on these steps.

After building or selecting an audience, click Export, then search for LinkedIn Ads. In a journey, add a Destination Node under Ads and select LinkedIn Ads.

Map identifiers

On an audience or in a journey Destination Node, choose Contacts or Companies. Match fields change with the type you choose.

Contact field	Notes
Email address	A valid email is enough to export the row
First Name and Last Name	Use both together when you do not have email
Google AID	Enough to export the row on its own

Company field	Notes
Company Name	Enough to export the row on its own
Website Domain	Enough to export the row on its own
Linkedin Page URL	Enough to export the row on its own
Stock Symbol, Industry, City, State, Postal Code	Optional. Map these in addition to a required company field

A contact row needs a valid email, both first and last name, or a Google AID. A company row needs Company Name, Website Domain, or Linkedin Page URL.

See Enhanced Match Rate if your organization has it enabled.

Configure the export

This is where you set the campaign type and schedule for audience exports. On a journey Destination Node, you set timing on the journey canvas.

Setting	Audience export	Journey Destination Node
Export Name	Defaults to `{audience name}_GL_Audience_{audience ID}`. That is the name GrowthLoop creates in LinkedIn Ads unless you change it.	Required. Enter a name so you can find the export in GrowthLoop and LinkedIn Ads.
Campaign type	Choose a one-time or ongoing export.	The journey schedule controls when the journey runs and contacts are sent to LinkedIn Ads.
Schedule	Set frequency, start date, end date, and days of the week for ongoing exports.	Users reach this node when the journey runs. Add a Delay Node or set Criteria Evaluation to control timing.

Export behavior

This is what GrowthLoop writes when you export an audience.

Behavior	What happens
What GrowthLoop writes	A contact or company matched audience in LinkedIn Ads. Direction is GrowthLoop → LinkedIn.
When it runs	GrowthLoop sends the export as a batch on the next successful run. An export that starts Now runs within about 15 minutes. Journeys send exports on demand when users reach the Destination Node. LinkedIn then processes the audience. Large audiences can take longer than 48 hours. Audiences under 300 contacts might not process.
Audience	GrowthLoop creates a new LinkedIn audience when you start the export and uses that audience on later runs.
Match type	Contacts or Companies. Match fields change with the type you choose.
One-time exports	GrowthLoop sends current membership once.
Ongoing adds and removals	Ongoing exports add contacts or companies who enter the audience and remove those who leave.
Deletes	GrowthLoop does not delete the LinkedIn audience.

Confirm the export was successful

When the run finishes, confirm you can use the data in LinkedIn Ads.

Audience export: In the top left dropdown, click Plan, then click Audiences. Look up the exported audience. Look for the _GL_Audience_ name unless you changed Export Name.
Journey Destination Node: Open Plan → Audiences and look up the matched audience named after the export.

In GrowthLoop, review counts on the audience Exports tab, or open the Activity tab on the journey Destination Node. See Export an audience or Monitor a journey for more information.

Congrats on successfully exporting to LinkedIn Ads!

Troubleshooting

These are the issues we see most often. You can always email us at [email protected] for help.

Problem	Cause	Resolution
Connection fails to validate	The LinkedIn login cannot access the Ads account, authorization did not finish, or ads permissions are missing	Sign in with the LinkedIn account that owns the Ads account, grant access, then select that Ad Account
Connection fails after it previously worked	The LinkedIn access or refresh token expired	Edit the destination and sign in to LinkedIn again
The audience does not appear in LinkedIn Ads	LinkedIn is still processing the file, the audience is under 300 contacts, or you are searching for the unsuffixed audience name	Wait for LinkedIn's processing window. Large audiences can take longer than 48 hours. Audiences under 300 contacts might not process. Search for the `_GL_Audience_` name
Rows fail to match	The row is missing a required identifier for the match type	For contacts, map a valid email, first name and last name, or Google AID. For companies, map Company Name, Website Domain, or Linkedin Page URL
Match fields look wrong	The export is set to Contacts when you need Companies, or the reverse	Open Settings and choose the correct match type before you start the export