Connect this destination to export audience membership as an X Ads custom audience, for use in X Ads campaigns.

This destination writes to your X (Twitter) account and is a good fit when you want to:

Make GrowthLoop audiences available for X Ads campaigns
Match contacts on email

This maps to GrowthLoop Audiences and Journeys:

Use it for	Audiences	Journeys
Sending GrowthLoop audiences as X Ads custom audiences	✓	✓

In GrowthLoop, the destination is labeled X (Twitter).

Prerequisites

Make sure you have:

An X account that can access Ads Manager.
The Ad Account that should receive exported audiences.

Set up X (Twitter) as a destination

In GrowthLoop, click the Destinations tab on the left sidebar.
Click New Destination in the top right corner.
Search for X (Twitter) and click Add X (Twitter).
Log in with the X account that has access to the ad account you want to add.
After you grant GrowthLoop access, enter the required information, then click Create.

Field	Description
Destination Name	Name this destination in GrowthLoop. Use a name so your team recognizes its purpose, like "X Ads".
Sync Frequency	Set the default export frequency (for example, daily or weekly). You can override this setting for individual exports.
Select Ad Account	Ads account that should receive exported audiences. The list includes ad accounts your X login can access. Add another destination if you need a second ad account.
Token	Automatically populated after you sign in.
Token Secret	Automatically populated after you sign in.

GrowthLoop validates the connection by listing ad accounts. X (Twitter) then appears in your list of connected destinations.

Export to X (Twitter)

From within GrowthLoop, export from an audience or from a journey Destination Node. See Export an audience or Build a journey if you need more information on these steps.

After building or selecting an audience, click Export, then search for X (Twitter). In a journey, add a Destination Node under Ads and select X (Twitter).

Map contact identifiers

On an audience or in a journey Destination Node, map Email address. This field is required. Mapping additional identifiers can improve match rates.

Match field	Notes
Email address	Required. GrowthLoop hashes it as SHA-256
Mobile Device ID	Optional. GrowthLoop hashes it as SHA-256
Twitter Usernames	Optional. GrowthLoop strips a leading `@`, lowercases the handle, then hashes it as SHA-256
Twitter User IDs	Optional. GrowthLoop hashes it as SHA-256

This destination does not send additional personalization fields.

Configure the export

This is where you set the campaign type and schedule for audience exports. On a journey Destination Node, you set timing on the journey canvas.

Setting	Audience export	Journey Destination Node
Export Name	Defaults to `{audience name}_GL_Audience_{audience ID}`. That is the X Ads custom audience name unless you change it.	Required. Enter a name so you can find the export in GrowthLoop and the audience in X Ads Manager.
Campaign type	Choose a one-time or ongoing export.	The journey schedule controls when the journey runs and contacts are sent to X Ads.
Export Inclusion Criteria	All audience members for a full refresh, or Newly added audience members for additions and removals since the last export.	The journey sends contacts who reach this node.
Schedule	Set frequency, start date, end date, and days of the week for ongoing exports.	Users reach this node when the journey runs. Add a Delay Node or set Criteria Evaluation to control timing.

Export behavior

This is what GrowthLoop writes when you export an audience.

Behavior	What happens
What GrowthLoop writes	An X Ads custom audience. Direction is GrowthLoop → X Ads.
When it runs	GrowthLoop sends the export as a batch on the next successful run. An export that starts Now runs within about 15 minutes. Journeys send exports on demand when users reach the Destination Node.
Audience	GrowthLoop creates a custom audience named after Export Name. Later runs reuse that audience.
Match field	Email address is required. Mobile Device ID, Twitter Usernames, and Twitter User IDs are optional. GrowthLoop hashes all of them as SHA-256.
Add	GrowthLoop adds hashed identifiers to the audience.
Remove	GrowthLoop removes hashed identifiers from the audience.
One-time exports	GrowthLoop sends current membership once.
Ongoing adds and removals	Ongoing exports add contacts who enter the audience and remove contacts who leave that custom audience.
Deletes	GrowthLoop does not delete the X Ads custom audience.

Confirm the export was successful

When the run finishes, confirm you can use the data in X Ads.

Audience export: Sign in to X Ads Manager and look up Audiences. Look for the _GL_Audience_ name unless you changed Export Name.
Journey Destination Node: Open Audiences and look up the custom audience named after the export.

In GrowthLoop, review counts on the audience Exports tab, or open the Activity tab on the journey Destination Node. See Export an audience or Monitor a journey for more information.

Congrats on successfully exporting to X (Twitter)!

Troubleshooting

These are the issues we see most often. You can always email us at [email protected] for help.

Problem	Cause	Resolution
Connection fails to validate	OAuth did not complete, or you signed in with an account that cannot access Ads Manager	Sign in again with the X account that owns the ad account and grant GrowthLoop access
Rows fail to export	Email address is unmapped or blank	Map Email address to a populated email column
You cannot find the audience	You are searching for the unsuffixed audience name	Search Audiences for the `_GL_Audience_` export name
Contacts who left the audience are still in X Ads	The export is one-time, or inclusion criteria did not include removals	Use an ongoing export and Newly added audience members or All audience members so removals run