Tealium Event Sync

In this article, we will walk you through the steps to connect Tealium as a destination in the GrowthLoop web application. Once connected, you can sync your event data to Tealium for enhanced analytics and personalized marketing efforts.


  • Make sure you have a Tealium account. If you don't click here to request a demo from a Tealium Representative.
  • Connect Tealium as a destination to your GrowthLoop account. Click here for detailed instructions.

Set up a Sync

  1. Click Syncs on the left sidebar.

  2. Then click the Create Sync Route on the upper right hand-side.

  3. Next, configure your sync by filling out the following fields:

    • Route Name: A friendly name for the sync.
    • Sync frequency: The default frequency for syncing data to Tealium.
    • Update Rule: The default operation for syncing data to Tealium. “Insert or update” is the only supported method and is a hybrid action that adds new data if it's not already present or updates it if it is.
    • Dataset/Table: The table that holds the data you want to sync to Tealium. Usually, it's organized within an events table.
    • Dataset Unique Field(s): The unique field(s) on the table. They will populate automatically after selecting the Dataset/Table.
    • Match Field: The column used to match and identify users from your source table in the destination system. Please select the field that contains the anonymized and unique identifiers for the visitors associated with the event.
    • Connection: The destination you will sync data to. Please select Tealium.
    • Object Type: The object that you want to send data to. Please select Visitor.
    • Match Field: The column used to match and identify users from the destination system in your source table. Please select visitor_id.
  4. Once you finish selecting/inserting the required fields, click Save Route.

  5. The next step is to set up the field mappings to get your signal route going. Tealium needs at least one field to be linked to the Visitor ID. To do this, just select the field with the unique Visitor ID from the drop-down menu under Source.

  6. Under the Destination section, select Visitor ID from the drop-down.

  7. To add more field mappings, repeat the step above. You can map any attribute from your source table to Tealium by typing the attribute name directly into the destination drop-down. Just remember, the Visitor attribute must already exist in Tealium. If you need to create new attributes, you can learn how to do so by clicking here.

  1. After clicking Update Route, return to your sync and enable it by clicking the toggle at the top of the page!

  1. Congratulations! You've successfully created an event sync to Tealium! You should now be able to see it in your Syncs table.

  1. To confirm that your event data has been successfully sent to your Tealium account, navigate to the AudienceStream section in your Tealium Customer Data Hub and select Visitor to view updated attributes.



If you experience any issues, please reach out to us at [email protected] , and we’ll be in touch shortly to help resolve the matter!

If you're looking for other helpful how-to’s for connecting your favorite marketing and sales destinations, Click here to find more in our Help Center!