Google Display & Video 360
Use GrowthLoop audiences for Display & Video 360 targeting.
Connect this destination to export audience membership into Display & Video 360, for use in Gmail, Display, Video, or Connected TV campaigns.
This destination writes to your Google Display & Video 360 account and is a good fit when you want to:
- Make GrowthLoop audiences available for Gmail, Display, Video, or Connected TV
- Match contacts on contact or device identifiers
- Link CMU: GrowthLoop as an External Data Partner in DV360
This maps to GrowthLoop Audiences and Journeys:
| Use it for | Audiences | Journeys |
|---|---|---|
| Sending GrowthLoop audiences to Display & Video 360 | ✓ | ✓ |
Prerequisites
Make sure you have:
- A Display & Video 360 account. If you do not have one, contact Google's Display & Video 360 sales team.
- Permission in DV360 to link an External Data Partner under Advertiser Settings.
- Your Display & Video 360 Advertiser ID. In DV360, expand Advertiser Settings, click Basic Details, and copy the Advertiser ID at the end of the first section.
- A Mobile App ID only if you will match audiences on device IDs.
Set up Display & Video 360 as a destination
Link CMU: GrowthLoop in DV360 first. Then connect the destination in GrowthLoop.
Link CMU: GrowthLoop in DV360
- In DV360, expand Advertiser Settings in the left panel.
- Click Linked Accounts, then click LINK NEW ACCOUNT.
- Select External Data Partner.
NoteThe options you see can differ depending on the products and features on your account.
- Search for CMU: GrowthLoop.
- Click the link button and accept the terms.
Connect DV360 in GrowthLoop
- In GrowthLoop, click the Destinations tab on the left sidebar.
- Click New Destination in the upper right corner.
- Search for Display & Video 360 (DV360) and click Add Display & Video 360 (DV360).
- Enter the required information, then click Create.
| Field | Description |
|---|---|
| Destination Name | Name this destination in GrowthLoop. Use a name so your team recognizes its purpose, like "Display & Video 360". |
| Sync Frequency | Set the default export frequency (for example, daily or weekly). You can override this setting for individual exports. |
| Display & Video 360 Advertiser Account | The advertiser that should receive exported audiences. Find the Advertiser ID in DV360 under Advertiser Settings → Basic Details. |
| Mobile App ID (optional) | Required later when you match audiences on device IDs. For iOS, use the 9-digit ID at the end of the App Store URL, for example 123456789. For Android, use the package name, for example com.example.app. |
GrowthLoop validates the connection. Display & Video 360 then appears in your list of connected destinations.
Export to Display & Video 360
From within GrowthLoop, export from an audience or from a journey Destination Node. See Export an audience or Build a journey if you need more information on these steps.
After building or selecting an audience, click Export, then search for Display & Video 360. In a journey, add a Destination Node under Ads and select Display & Video 360.
Map contact identifiers
Select a Match Type, then map at least one match field. If a match field is an array column, GrowthLoop expands it and sends each value.
| Match Type | Use it when |
|---|---|
| Contact | Default. Match with contact identifiers |
| Device | Match with device IDs. Requires a Mobile App ID |
| Contact field | Notes |
|---|---|
| Email address | Enough to export the row on its own |
| Phone | Enough to export the row on its own |
| First Name, Last Name, Postal Code, and Country Code | Optional. Map these in addition to email or phone |
| Device field | Notes |
|---|---|
| Device ID | Required for Device match. Also enter a Mobile App ID |
See Enhanced Match Rate if your organization has it enabled.
Configure the export
This is where you set the campaign type and schedule for audience exports. On a journey Destination Node, you set timing on the journey canvas.
| Setting | Audience export | Journey Destination Node |
|---|---|---|
| Export Name | Defaults to {audience name}_GL_Audience_{audience ID}. That is the name GrowthLoop creates in DV360 unless you change it. | Required. Enter a name so you can find the export in GrowthLoop and DV360. |
| Campaign type | Choose a one-time or ongoing export. | The journey schedule controls when the journey runs and contacts are sent to Display & Video 360. |
| Export Inclusion Criteria | All audience members for a full refresh, or Newly added audience members for additions and removals since the last export. | The journey sends contacts who reach the Destination Node. |
| Mobile App ID | Required when Match Type is Device. | Required when Match Type is Device. |
| Schedule | Set frequency, start date, end date, and days of the week for ongoing exports. | Users reach this node when the journey runs. Add a Delay Node or set Criteria Evaluation to control timing. |
| Google specific consents | Map Ads User Data Consent and Ads Personalization Consent if you target users in the EEA or UK. If you omit these fields, Google can exclude those users from targeting. | Set this on the audience export. |
Export behavior
This is what GrowthLoop writes when you export an audience.
| Behavior | What happens |
|---|---|
| What GrowthLoop writes | An audience in Display & Video 360. Direction is GrowthLoop → DV360. |
| When it runs | GrowthLoop sends the export as a batch on the next successful run. An export that starts Now runs within about 15 minutes. Journeys send exports on demand when users reach the Destination Node. DV360 can take up to 72 hours to finish processing. |
| Match type | Contact or Device. Match fields change with the type you choose. |
| Audience | GrowthLoop creates a new DV360 audience when you start the export and uses that audience on later runs. |
| EEA and UK consent | Map Google specific consents for customers in the EEA or UK so Google can include them in targeting. |
| List expiry | Google removes users from the audience after 540 days unless the list is updated. |
| One-time exports | GrowthLoop sends current membership once. |
| Ongoing adds and removals | Ongoing exports add contacts who enter the audience and remove those who leave. |
| Deletes | GrowthLoop does not delete the DV360 audience. |
Confirm the export was successful
When the run finishes, confirm you can use the data in Display & Video 360.
- Audience export: Open Audiences and look up the exported audience. Look for the
_GL_Audience_name unless you changed Export Name. - Journey Destination Node: Open Audiences and look up the audience named after the export.
In GrowthLoop, review counts on the audience Exports tab, or open the Activity tab on the journey Destination Node. See Export an audience or Monitor a journey for more information.
Congrats on successfully exporting to Display & Video 360!
Troubleshooting
These are the issues we see most often. You can always email us at [email protected] for help.
| Problem | Cause | Resolution |
|---|---|---|
| Connection fails to validate | CMU: GrowthLoop is not linked, or the Advertiser ID is wrong | Link CMU: GrowthLoop as an External Data Partner, then enter the Advertiser ID from Advertiser Settings → Basic Details |
| You cannot find CMU: GrowthLoop | Your DV360 account does not show the same Linked Accounts options | Confirm you selected External Data Partner. If CMU: GrowthLoop still does not appear, check which products and features you have access to |
| A device export fails | Mobile App ID is missing | Enter the iOS App Store ID or Android package name on the destination or the export |
| Match fields look wrong | The export is set to Contact when you need Device, or the reverse | Open Settings and choose the correct Match Type before you start the export |
| Rows fail to match | No match fields are mapped for the selected type | For Contact, map email or phone. For Device, map Device ID and a Mobile App ID |
| EEA or UK users are missing from targeting | Consent fields are not mapped | Map Ads User Data Consent and Ads Personalization Consent |
| The audience is missing in DV360 | DV360 is still processing the file, or you are searching for the unsuffixed audience name | Wait for DV360's processing window. Jobs can take up to 72 hours. Search for the _GL_Audience_ name unless you changed Export Name. Open Audiences |
Updated 9 days ago