Connect this destination to export audience membership as a Pinterest customer list, for use in Pinterest ads.

This destination writes to your Pinterest account and is a good fit when you want to:

Make GrowthLoop audiences available for Pinterest ads
Match contacts on email, MAID, or IDFA

This maps to GrowthLoop Audiences and Journeys:

Use it for	Audiences	Journeys
Sending GrowthLoop audiences as Pinterest customer lists	✓	✓

To send conversion events, use Pinterest Conversions. Do not use an audience export to send conversion events.

Prerequisites

Make sure you have:

A Pinterest account that can access the ads account that should receive audiences.
Permission to authorize GrowthLoop for that ads account.

Set up Pinterest as a destination

In GrowthLoop, click the Destinations tab on the left sidebar.
Click New Destination in the top right corner.
Search for Pinterest and click Add Pinterest.

Enter the required information, then click Create.

Field	Description
Destination Name	Name this destination in GrowthLoop. Use a name so your team recognizes its purpose, like "Pinterest Ads".
Sync Frequency	Set the default export frequency (for example, daily or weekly). You can override this setting for individual exports.
Select Ad Account	Ads account that should receive exported audiences. The list includes ads accounts your Pinterest login can access.
Conversion Access token	Optional. Required only if you will sync Pinterest Conversions.
Access token	Automatically populated from Pinterest. Do not edit it.
Refresh token	Automatically populated from Pinterest. Do not edit it.

GrowthLoop validates the connection. Pinterest then appears in your list of connected destinations.

Export to Pinterest

From within GrowthLoop, export from an audience or from a journey Destination Node. See Export an audience or Build a journey if you need more information on these steps.

After building or selecting an audience, click Export, then search for Pinterest. In a journey, add a Destination Node under Ads and select Pinterest.

Map identifiers

On an audience or in a journey Destination Node, map Email, MAID, or IDFA. Map at least one.

Match field	Required	Description
Email	No	Email address. GrowthLoop lowercases it and hashes it as SHA-256
MAID	No	Mobile advertising ID. GrowthLoop hashes it as SHA-256
IDFA	No	iOS advertising ID. GrowthLoop hashes it as SHA-256

This destination does not send additional personalization fields.

See Enhanced Match Rate if your organization has it enabled.

Configure the export

This is where you set the campaign type and schedule for audience exports. On a journey Destination Node, you set timing on the journey canvas.

Setting	Audience export	Journey Destination Node
Export Name	Defaults to `{audience name}_GL_Audience_{audience ID}`. That is the customer list name unless you change it.	Required. Enter a name so you can find the export in GrowthLoop and the audience in Pinterest.
Campaign type	Choose a one-time or ongoing export.	The journey schedule controls when the journey runs and contacts are sent to Pinterest.
Schedule	Set frequency, start date, end date, and days of the week for ongoing exports.	Users reach this node when the journey runs. Add a Delay Node or set Criteria Evaluation to control timing.

Export behavior

This is what GrowthLoop writes when you export an audience.

Behavior	What happens
What GrowthLoop writes	A Pinterest customer list, then an audience from that list. Direction is GrowthLoop → Pinterest.
When it runs	GrowthLoop sends the export as a batch on the next successful run. An export that starts Now runs within about 15 minutes. Journeys send exports on demand when users reach the Destination Node. Pinterest can take time to finish processing the audience.
Audience	GrowthLoop creates a customer list named after the export name and builds a Pinterest audience from that list. Later runs reuse that list.
Match field	Email, MAID, or IDFA, hashed as SHA-256.
Adds	GrowthLoop adds hashed identifiers to the customer list.
One-time exports	GrowthLoop sends current membership once.
Ongoing adds and removals	Ongoing exports add contacts who enter the audience and remove those who leave that list.
Deletes	GrowthLoop does not delete the Pinterest audience or customer list.

Confirm the export was successful

When the run finishes, confirm you can use the data in Pinterest.

Audience export: In Pinterest Ads Manager, use the account menu, open Audiences, then open Audiences again. Look up the _GL_Audience_ name unless you changed Export Name.
Journey Destination Node: Open Audiences and look up the customer list named after the export.

In GrowthLoop, review counts on the audience Exports tab, or open the Activity tab on the journey Destination Node. See Export an audience or Monitor a journey for more information.

Congrats on successfully exporting to Pinterest!

Troubleshooting

These are the issues we see most often. You can always email us at [email protected] for help.

Problem	Cause	Resolution
Connection fails to validate	The Pinterest login cannot access ads accounts, or the tokens did not populate	Sign in again with an account that can access the ads account. Do not edit the access or refresh tokens
Audiences land in the wrong account	Select Ad Account is a different ads account	Edit the destination and choose the ads account that should receive lists
Rows fail to export	Email, MAID, and IDFA are all unmapped	Map Email, MAID, or IDFA
You cannot find the audience	You are searching for the unsuffixed audience name, or Pinterest is still processing	Search Audiences for the `_GL_Audience_` export name and wait for Pinterest to finish processing
A conversion sync fails with a token error	Conversion Access token is blank	Paste the conversion access token, or follow Pinterest Conversions