Connect this destination to export audience membership as an Ad Manager audience segment, for use in Google Ad Manager 360.

This destination writes to your Google Ad Manager 360 account and is a good fit when you want to:

• Send a publisher provided identifier or a device identifier
• Make GrowthLoop audiences available as an Ad Manager audience segment

This maps to GrowthLoop Audiences:

If you only need a generic GCS file drop, use Google Cloud Storage.

Prerequisites

Make sure you have:

• Your Google account manager to enable audience lists via GCS for your network, provide a public GCS bucket, and configure a Google Group for that bucket. The bucket URI uses this format: console.developers.google.com/storage/browser/gdfp_cookieupload_[Ad Manager network code].
• Your Network code from Ad Manager Admin → Global settings → Network code.
• A Google Cloud Storage service account whose JSON key you can paste into GrowthLoop. See Google Cloud Storage to create the service account. Add that service account to the Google Group with write access to the public bucket.
• GrowthLoop's service account, [email protected], added as a user on your GAM 360 network, with API access enabled and permission to View and Edit Audience Segments. See Google's Ad Manager API authentication.

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Note

You only need the GrowthLoop service account on your network if GrowthLoop should create a new audience segment during export. To add users to an existing segment, enter that segment ID when you export. To create a segment yourself, see Google's audience segment help.

Set up Google Ad Manager 360 as a destination

1. In GrowthLoop, click the Destinations tab on the left sidebar.
2. Click New Destination in the upper right corner.
3. Search for GAM and click Add GAM360.
4. Enter the required information, then click Create.

GrowthLoop validates the connection. GAM360 then appears in your list of connected destinations.

Export to Google Ad Manager 360

From within GrowthLoop, export from an audience. See Export an audience if you need more information on these steps.

After building or selecting an audience, click Export, then search for GAM360.

Map identifiers

Map one identifier.

GrowthLoop checks whether values are already SHA-256 hashed (64-character hexadecimal). If they are not, GrowthLoop hashes them before sending them to GAM 360.

GrowthLoop supports array columns as match fields. If the column contains an array of identifiers, GrowthLoop expands the array and sends each value.

Configure the export

When GrowthLoop creates a new segment, it appears in Ad Manager as <audience_name>_GL_Audience_<audience_id>.

Export behavior

This is what GrowthLoop writes when you export an audience.

Confirm the export was successful

When the run finishes, confirm you can use the data in Google Ad Manager 360.

• Audience export: Look up the gdfp_cookie_upload_<network_code>_<timestamp>.csv folder in your GCS bucket, then look up the segment in Ad Manager. New segments use the <audience_name>_GL_Audience_<audience_id> name.

In GrowthLoop, review counts on the audience Exports tab. See Export an audience for more information.

Congrats on successfully exporting to Google Ad Manager 360!

Troubleshooting

These are the issues we see most often. You can always email us at [email protected] for help.