Introduction

GrowthLoop makes it easy to size audiences for marketing campaigns, but sometimes a second look is needed before launch. You might want to double-check that the right people are included, confirm the audience actually fits your campaign goals, or others. With Audience Approval, reviewing audiences is simple and ensures everything is set up for success.

Below, we’ll walk through how to:

1. Enable Audience Approval in your GrowthLoop account.
2. Submit an audience for approval before exporting.
3. Review and approve audiences as an admin.

Enabling Audience Approval

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Note

This section applies only to Admins and Owners.

1. In the left-hand navigation bar, go to Organization > Teams.
2. Select the Team for which you want to enable Audience Approval.
3. Scroll down to find the Require admin approval for new audiences checkbox.
4. Check the box and click Save. Now, all users in that team must go through the Audience Approval process before exporting an audience.

Submitting Audiences for Approval

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Note

Only Owners and Admins can review and approve audiences (including their own). Users can only submit audiences for approval.

1. After creating and saving an audience, click Submit for Approval.
2. The audience status will change from Draft to Pending Approval (visible in the top-left corner).
3. Admins and Owners subscribed to the Audience Ready for Review notification will receive an alert. Learn how to configure Email Alerts.
4. Once approved, the audience status will update to Approved, allowing it to be exported to a destination.

Approving an audience

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Note

This section applies only to Admins and Owners who have permission to approve audiences.

1. Navigate to the Review page in the left-hand navigation bar.
2. Select an audience from the list to review.
3. Review the audience criteria. If everything looks good, click Approve. Once approved, the audience can be exported and activated.

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Experiencing any issues with Audience Approval? Reach out to us at [email protected] and we’ll be in touch shortly to help resolve the matter!