Connect this destination to export audience membership onto an Account Engagement list, or to write warehouse rows onto prospect profiles, for use in Account Engagement campaigns.

This destination writes to your Salesforce Pardot account and is a good fit when you want to:

Make GrowthLoop audiences available as Account Engagement lists
Match contacts on email
Have an Account Engagement Campaign Id for the export

This maps to GrowthLoop Audiences and Syncs:

Use it for	Audiences	Syncs
Sending GrowthLoop audiences as Account Engagement lists	✓
Creating or updating Account Engagement prospects from a warehouse table		✓

To create Salesforce campaigns or records, use Salesforce CRM. To write Marketing Cloud Data Extensions, use Salesforce Marketing Cloud.

Prerequisites

Make sure you have:

A Salesforce user that can access Account Engagement (Pardot).
Your Salesforce Username, Password, and Security Token.
Your Account Engagement Business Unit ID.
A Salesforce Connected App. Copy the Consumer Key as Client Id and the Consumer Secret as Client Secret.
An Account Engagement campaign ID for each audience export.

Find your Business Unit ID

Sign in to Salesforce with the same user you use for Account Engagement.
In Quick Find, type Pardot and click Pardot Account Setup.
Copy the Business Unit ID for your business unit.

Reset your security token

If you do not already have a security token, reset it in Salesforce.

Click your user icon in the upper right, then click Settings.

In Quick Find, type token and click Reset My Security Token.

Click Reset Security Token. Salesforce emails the new token to the address on your user.

Set up Salesforce Pardot as a destination

In GrowthLoop, click the Destinations tab on the left sidebar.
Click New Destination in the top right corner.
Search for Pardot and click Add Account Engagement (Pardot).

Enter the required information, then click Create.

Field	Description
Destination Name	Name this destination in GrowthLoop. Use a name so your team recognizes its purpose, like "Pardot Email".
Sync Frequency	Set the default export frequency (for example, daily or weekly). You can override this setting for individual exports and syncs.
Username	Your Salesforce username.
Password	Your Salesforce password.
Security Token	The token Salesforce emailed when you reset it.
Business Account Id	Your Account Engagement Business Unit ID from Pardot Account Setup.
Client Id	Consumer Key from your Salesforce Connected App.
Client Secret	Consumer Secret from your Salesforce Connected App.
Prefix for Personalization Fields (optional)	Prefix GrowthLoop adds to personalization fields. The default value is `fw`. Leave this blank for no prefix. If you set one, it must start with a letter and use up to 5 letters or numbers.

GrowthLoop validates the credentials. Account Engagement (Pardot) then appears in your list of connected destinations.

Export to Salesforce Pardot

From within GrowthLoop, export from an audience. See Export an audience if you need more information on these steps.

After building or selecting an audience, click Export, then search for Pardot.

Map contact identifiers

Map Email address. This field is required.

You can also map additional fields, including custom attributes from the audience. GrowthLoop can prefix those field names with Prefix for Personalization Fields.

Configure the export

This is where you set the campaign type and schedule for audience exports.

Export Name: Defaults to {audience name}_GL_Audience_{audience ID}. GrowthLoop uses this as the Account Engagement list name.
Campaign type: Choose a one-time or ongoing export.
Export Inclusion Criteria: All audience members for a full refresh, or Newly added audience members for additions and removals since the last export.
Schedule: Set frequency, start date, end date, and days of the week for ongoing exports.
Campaign Id: Required. Enter the Account Engagement campaign ID GrowthLoop should assign to imported prospects.

Export behavior

This is what GrowthLoop writes when you export an audience.

Behavior	What happens
What GrowthLoop writes	Membership on an Account Engagement list, plus prospect upserts on that campaign. Direction is GrowthLoop → Account Engagement.
When it runs	GrowthLoop sends the export as a batch on the next successful run. An export that starts Now runs within about 15 minutes.
List	GrowthLoop creates or reuses a list named after the export name.
Match field	Email address.
Campaign	Each imported prospect is assigned the Campaign Id you entered.
Add	GrowthLoop upserts the prospect by email and adds them to the list.
One-time exports	GrowthLoop adds current members to the list.
Ongoing adds and removals	Ongoing exports add contacts who enter the audience and remove contacts who leave the list.
Deletes	GrowthLoop does not delete Account Engagement prospects. Remove only takes the contact off the list.

Create a sync in GrowthLoop

Create a sync from a warehouse table to write rows onto Account Engagement prospects. See Syncs for information on how to complete those steps.

Select an Object Type:

Object	Use it for	Sync modes
Prospect	Create or update prospect profiles	Insert, Update, or Upsert

When you configure the sync:

Connection: Select your Pardot destination.
Object Type: Select Prospect.
Update Rule: The sync UI offers Insert, Update, or Upsert. GrowthLoop upserts the prospect by email. See Sync behavior.
Dataset/Table: Select the warehouse table that holds the records.
Match Field: Map Email.

After you map fields, click Update Sync. Enable the sync with the toggle at the top of the page.

When you update mappings on an existing sync, choose Updates only unless you need Back-fill. Back-fill rewrites already synced rows and can be expensive on your warehouse.

Map Email, then map any other prospect fields you want to write, such as first name, last name, company, or phone.

Syncs write prospect profiles. They do not add or remove contacts from an Account Engagement list. To manage list membership, export an audience.

Sync behavior

Behavior	What happens
When it runs	GrowthLoop sends the sync as a batch on the next successful run.
Prospect write	GrowthLoop upserts the prospect by email.
Match field	Email.
List membership	Syncs do not add or remove contacts from an Account Engagement list.
Deletes	GrowthLoop does not delete Account Engagement prospects.

Confirm the export was successful

When the run finishes, confirm you can use the data in Account Engagement.

Audience export: Look up the list. Look for the _GL_Audience_ name unless you changed Export Name. Open a prospect from the export and confirm they are on that list and assigned to the campaign you entered.
Prospect sync: Search Account Engagement for a prospect you sent and check the mapped fields.

In GrowthLoop, review Added and Removed counts on the audience Exports tab, or confirm the sync appears in the Syncs table. See Export an audience or Syncs for more information.

Congrats on successfully exporting to Account Engagement (Pardot)!

Troubleshooting

These are the issues we see most often. You can always email us at [email protected] for help.

Problem	Cause	Resolution
Connection fails to validate	A credential is wrong, or the Connected App cannot authenticate that user	Confirm Username, Password, Security Token, Business Account Id, Client Id, and Client Secret. Reset the security token if you recently changed the password
The export fails with a campaign error	Campaign Id is blank or is not a valid Account Engagement campaign	Enter the campaign ID from Account Engagement, then export again
Rows fail to match	Email address is unmapped or blank	Map Email address to a populated email column
Contacts who left the audience are still on the list	The export is one-time, or inclusion criteria did not include removals	Use an ongoing export and Newly added audience members or All audience members so removals run
A sync did not change a list	Syncs update prospect profiles only	Export an audience to add or remove list membership