Facebook Ads

In this tutorial, you’ll set up Facebook as a Destination Platform for GrowthLoop audiences. Configuring Facebook as a Destination Platform enables you to serve ads across Facebook, Facebook Messenger, Instagram, and Whatsapp through their unified Ad Manager.

Set up destination

  1. Click Destinations in the left rail.
Destinations Navigation
  1. Click New Destination on the top right corner, then search for and Add Meta / Facebook Ads.
Select Facebook Destination
  1. Log into Facebook with the business account associated with Facebook Ads Manager
Login to Facebook
  1. After providing permissions for GrowthLoop to access your Facebook Ads account, you will be returned to the screen below.
    1. Destination Name: This how the destination will be named and referred to in the app going forward.
    2. Sync Frequency: Please select Daily or Hourly, as this will determine how often GrowthLoop exports audiences to Facebook.
    3. Select Ad Account: If you have multiple Ad Accounts, be sure to select the correct Account where GrowthLoop will export audiences to.

  1. Click Create and you are set to export your first audience to Facebook!

Export to destination

  1. To export an audience, you’ll need to build one first. Click New Audience and Create your New Audience.

  2. Once you finish building the audience, click Export Audience.

  3. When the Create Export window pops up, type Facebook into the search bar and click Select.

  4. Then in the Export Settings tab, configure your desired Export Name, Campaign Type and Export Schedule. By default, the name field will auto populate to your audience name so you can easily find it in your destination

  5. Next, configure your match fields in the Match Fields tab. We support 14 match fields. To optimize match rates, it's best to map as many of these as possible.

  6. Lastly, click Export, and you're done! Congrats on successfully exporting an Audience to Facebook. To view the export, navigate to the Audiences tool on your Facebook ad account. You can locate this tool by typing “Audiences” into the quick search tool, located at the bottom left of your Facebook ad account.

    Select audiences in Facebook



When creating a Campaign with your business account, you will have the option to select Manual Placements, allowing you to direct your ads to Facebook, Instagram, and/or Messenger, amongst other customizations. For more information on creating and curating an ad campaign with Facebook, click here .

Experiencing any issues when connecting to Facebook? Reach out to us at [email protected] and we’ll be in-touch shortly to help resolve the matter!

What’s Next

Learn how to maximize your paid media match rates with Enhanced Match Rate.