Pinterest Conversions
Learn how to send conversion events to Pinterest Ads via Growthloop
In this article, we'll show you how to send conversion events to Pinterest
for a more comprehensive view of your campaign performance. Let's get started!
Prerequisites
- Make sure you have a
Pinterest Ads Manager
account. You can create one here! - Have your
Conversion Access Token
ready. To create one, open the main dropdown in the upper left corner, clickConversions
underManage Business
, then clickSet up API
underConversion API
, and finally, selectGenerate New Token
.
Set up connection
-
To begin, sign into the GrowthLoop Platform and navigate to the
Destinations
tab on the left sidebar. ClickNew Destination
in the top right corner. -
In the
Select Destination
window that appears, just typePinterest
into the search bar. Then, clickAdd Pinterest
. -
In the window, please enter the following information to set up the connection to the destination.
Destination Name
: This is how the destination will be named and referred to in the app going forward.Sync Frequency
: Choose betweenHourly
orDaily
to determine how frequently GrowthLoop exports audiences toPinterest
.Select Ad Account
: Choose the account where you would like to receive GrowthLoop audiences.Conversion Access Token
: Enter yourConversion Access Token
here to send conversion events to Pinterest Ads.Access & Refresh tokens
: These tokens are automatically generated when you authorize the app.
-
Once you've entered the information, click on
Create
. We'll check to make sure we have all the necessary permissions to send audience data toPinterest
. If everything is in order, you'll now find the newPinterest
Destination in your list of connected destinations.
Set up sync
- To route the latest conversion events (e.g., web, in-app, offline) to
Pinterest
, go to theSignals/Syncs
tab on the left sidebar and clickNew Signal Route
in the top right corner. - Clicking
Create Signal Route
will require you to select/insert the following information:- Route Name: A friendly name for the signal route.
- Sync frequency: The default frequency for syncing the latest conversion info to a destination.
- Update Rule: The default operation for syncing the latest user info to a destination.
Insert
is the only sync mode supported. - Source Dataset/Table: The table that holds the latest user info. Usually, it's organized within an
Events
table. - Source Dataset Unique Field: The column that contains values that are distinct for each user in the table.
- Source Match Field: The column used to match and identify users from your source table in the destination system. Please select the column that contains either
MAID
,Hashed Email
,Client IP Address
. - Destination Connection: The destination you will sync data to. Please select the Pinterest destination you set up in the previous step.
- Destination Object Type: The object you want to send data to. Please select
Conversion Event
. - Destination Match Field: The column used to match and identify users from the destination system in your source table. Depending on what you selected as your
Source Match Field
, chooseMAID
,Hashed Email
, orClient IP Address
.
- Once you finish selecting/inserting the required fields, click
Save Route
. - It's time to add the field mappings to activate your signal route. The following fields are required:
Action Source
,Event Name
,Event ID
, andEvent Time (timestamp)
. In addition, you must select eitherEmails
orHashed MAID (List)
or bothClient IP Address
andClient User Agent
. - To map the fields, navigating to the
Field Mapping
section. Choose the columns that correspond to the requiredDestination Fields
from the drop-down menu underSource
. - To include extra mappings for the other fields, click on
Add Mapping
. This will generate a new row forSource > Destination
. - Look for and choose the fields in your source table for the remaining items.
- Finally, click the
toggle
at the top of the page to enable the sync! - Congratulations - you have successfully created a conversion sync to
Pinterest
! To confirm that your event data has been received, log in to your Ads account, navigate to the Account Overview menu and select Conversions under Business.
Updated about 1 month ago