In this article, we'll walk you through the process of connecting Viant to GrowthLoop and exporting your audiences to the destination for programmatic advertising.

Prerequisites

• Ensure you have an active Viant account - click here to schedule a call if you don't!

Set up destination

1. Log into GrowthLoop and click the Destinations tab on the left sidebar.

2. Then click New Destinations on the upper right hand-side.

3. Next, search for Viant in the destination modal and click Add Viant.

4. In the modal, please select/insert the following information:

   • Destination Name: This is how the destination will be named and referred to in to the app going forward. It is helpful to make this name “marketer friendly” so everyone on your team knows it’s purpose.
   • Sync frequency: This is the default frequency audiences will be synced to a destination. Marketers can always change the frequency of an export, but this sets the default.
   • Username: Please contact your Viant rep to obtain a username.
   • Password: Please contact your Viant rep to obtain a password.

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Note

The username and password credentials are Viant partner credentials specific to GrowthLoop and your Viant account, these are not regular Viant user credentials.

5. Go ahead and select Create, and you will see Viant appear in your Destinations table!

Export to destination

6. Navigate to your list of audiences by clicking the Audiences tab on the left sidebar.
7. Choose an existing audience or create a new one. Need help creating? Click here to learn how!
8. Once created, click the Export button on the upper right side.
9. Search for Viant in the export modal and then click Select.
10. Map one of the following user identifiers under Configure Match Field Settings:
    1. Email Address (Required)
    2. Physical Address
    3. IP
    4. Mobile ID
    5. Cookie ID
    6. UID2
    7. RampID
    8. ID5
    9. Transaction ID
    10. Sales Amount

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Note

If you're mapping the Physical Address, ensure that your data adheres to postal service format (e.g., 1465 N Larrabee St #27a, Chicago, IL 60610, USA)

11. After mapping at least Email Address, click Next.
12. Next, configure your export settings:
    1. Export Name: Automatically populated with your audience name for easy identification in the destination.
    2. Campaign Type: Choose between a One Time export or Ongoing basis.
    3. Segment Name (Required): The name of the segment.
    4. Adelphic / Viant AID (Required): The Adelphic / Viant AID associated with the segment.
    5. Segment ID (Required): The unique identifier for the segment.
    6. Segment ID Type (Optional): The type of segment.
       • Userpool: Used when you want to send the data to an existing Viant DSP userpool
       • Taxonomy: Used when you want to send the data to an existing Viant DSP taxonomy segment
       • Third Party: Used when you want it to go to Viant DSP taxonomy that is 3rd party
    7. Export Schedule: Set the Frequency, Start Date, End Date, and specific Days of the Week.
13. Lastly, click Export, and you're done!

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Success You have successfully exported an audience!

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Note

Audience data may take up to 24 hours to populate.

Find your audience

To view your audience, log in to Viant and navigate to the Identity Management section.

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Note

Experiencing any issues when connecting and/or exporting to Viant? Reach out to us at [email protected] and we’ll be in-touch shortly to help resolve the matter!