In this article, we'll walk you through the process of connecting Viant to GrowthLoop and exporting your audiences to the destination for programmatic advertising.

Prerequisites

• Make sure you have a Viant account. Click here schedule a call with a rep!

Set up destination

1. Log into GrowthLoop and click the Destinations tab on the left sidebar.

   

2. Then click New Destinations on the upper right hand-side.

   

3. Next, search for Viant in the destination modal and click Add Viant.

   

4. In the modal, please select/insert the following information:

   
   • Destination Name: This is how the destination will be named and referred to in to the app going forward. It is helpful to make this name “marketer friendly” so everyone on your team knows it’s purpose.
   • Sync frequency: This is the default frequency audiences will be synced to a destination. Marketers can always change the frequency of an export, but this sets the default.
   • Username: Please contact your Viant rep to obtain a username.
   • Password: Please contact your Viant rep to obtain a password.

5. Go ahead and select Create, and you will see Viant appear in your Destinations table!

Export to destination

11. Next, set up your match fields in the Match Fields tab. You'll need to map at least one field to export. Please note, if you're mapping the Physical Address, ensure that your data adheres to postal service format (e.g., 1465 N Larrabee St #27a, Chicago, IL 60610, USA)

12. Lastly, click Export, and you're done! Congrats on successfully exporting your audience to Viant.

Experiencing any issues when connecting and/or exporting to Viant? Reach out to us at [email protected] and we’ll be in-touch shortly to help resolve the matter!