Connect this destination to export audience membership onto a Viant DSP segment, for use in Viant campaigns.

This destination writes to your Viant account and is a good fit when you want to:

This maps to GrowthLoop Audiences:

Use it for	Audiences
Sending GrowthLoop audiences as Viant DSP segment membership	✓

Prerequisites

Make sure you have:

A Viant DSP account. See Viant if you need one.
Username and Password partner credentials for GrowthLoop. Ask your Viant representative. These are not your regular Viant login.
The Segment Name and Segment ID you will send membership to.

Set up Viant as a destination

Field	Description
Destination Name	Name this destination in GrowthLoop. Use a name so your team recognizes its purpose, like "Viant DSP".
Sync Frequency	Set the default export frequency (for example, daily or weekly). You can override this setting for individual exports.
Username	Partner username from your Viant representative.
Password	Partner password from your Viant representative.

⚠️
Warning
Use the GrowthLoop partner credentials your Viant representative provides. Do not paste a regular Viant user login.

Viant then appears in your list of connected destinations.

From within GrowthLoop, export from an audience. See Export an audience if you need more information on these steps.

After building or selecting an audience, click Export, then search for Viant.

Map Email. This field is required. Mapping additional identifiers can improve match rates.

Match field	Notes
Email	Required. GrowthLoop hashes it as SHA-256
Physical Address	Optional. Use postal format, such as `1465 N Larrabee St #27a, Chicago, IL 60610, USA`. GrowthLoop hashes it as SHA-256
IP	Optional. IP address
Mobile ID	Optional. Mobile advertising ID
Cookie ID	Optional. Cookie identifier
UID2	Optional. Unified ID 2.0
RampID	Optional. LiveRamp RampID
ID5	Optional. ID5 identifier
Transaction ID	Optional. Transaction identifier
Sales Amount	Optional. Transaction amount

This destination does not send additional personalization fields.

This is where you set the campaign type and schedule for audience exports.

Export Name: Defaults to the audience name. Use this to find the export in GrowthLoop.
Campaign type: Choose a one-time or ongoing export.
Export Inclusion Criteria: All audience members for a full refresh, or Newly added audience members for additions since the last export.
Schedule: Set frequency, start date, end date, and days of the week for ongoing exports.
Segment Name: Required. The Viant segment name GrowthLoop writes membership to.
Segment ID: Required. The Viant segment ID for that segment.
Adelphic / Viant AID: Optional. The Adelphic / Viant advertiser ID for the segment.
Segment ID Type: Optional. Userpool for an existing DSP userpool, Taxonomy for an existing DSP taxonomy segment, or Third Party for a third-party DSP taxonomy.

This is what GrowthLoop writes when you export an audience.

Behavior	What happens
What GrowthLoop writes	Membership on the Viant segment you named. Direction is GrowthLoop → Viant.
When it runs	GrowthLoop sends the export as a batch on the next successful run. An export that starts Now runs within about 15 minutes.
Segment	GrowthLoop sends rows to the Segment Name and Segment ID you entered.
Match field	Email, hashed as SHA-256. Additional mapped identifiers are included on the row.
Add	GrowthLoop inserts hashed identifiers into that segment.
One-time exports	GrowthLoop sends current membership once.
Ongoing exports	Ongoing exports add contacts who enter the audience. Viant exports do not support removals.
Deletes	GrowthLoop does not delete the Viant segment. Contacts who leave the GrowthLoop audience stay on the segment.

When the run finishes, confirm you can use the data in Viant.

Audience export: Sign in to Viant, open Identity Management, and look up the Segment Name you entered.

In GrowthLoop, review counts on the audience Exports tab. See Export an audience for more information.

Congrats on successfully exporting to Viant!

These are the issues we see most often. You can always email us at [email protected] for help.

Problem	Cause	Resolution
You cannot create the destination	Username or password is blank	Paste the GrowthLoop partner credentials from your Viant representative
Rows fail to export	Email is unmapped or blank	Map Email to a populated email column
The export will not save	Segment Name or Segment ID is blank	Enter both required segment fields
You cannot find the audience	You are searching for the GrowthLoop Export Name	Search Identity Management for the Segment Name you entered
Contacts who left the audience are still in Viant	Viant exports do not support removals	Update or suppress those contacts in Viant