AI Studio overview
Use AI Studio to explore customer data and generate audiences with Marve.
AI Studio is where you work with Marve in GrowthLoop. Use it to ask questions about customer data and generate audiences you can review in the audience builder.
Marve is GrowthLoop's AI agent inside AI Studio. Marve is connected to your GrowthLoop account and the dataset group you select, so it can use your configured schemas, joins, audience metadata, goals, and saved context.
How it works
Describe the business question or audience you want. Marve checks the available data, then returns an answer, chart, or audience suggestion for you to review.
| Step | What happens |
|---|---|
| 1. Ask | Enter a question, analysis request, or audience idea in AI Studio. |
| 2. Ground | Marve uses the selected Dataset Group and any available Context Manager documents or goals. |
| 3. Analyze | Marve checks schemas, joins, counts, GrowthLoop objects, and related metadata. |
| 4. Review | Review the insight, chart, or audience suggestion, then refine, save, or export it. |
What you can do
| Use case | What you can ask for |
|---|---|
| Data exploration | Ask questions about fields, counts, trends, cohorts, product affinity, churn signals, or other patterns in your warehouse data. |
| Audience generation | Describe the audience you want in plain language, then review generated audience logic in GrowthLoop before you save or export. |
| Context management | Add standing business definitions, exclusions, and data quality notes that should apply across Studio sessions. |
| Audience Discovery | Review audience suggestions on Home when Audience Discovery is enabled for your organization. |
Key concepts
| Concept | Description |
|---|---|
| Studio | The in-app chat workspace available from Studio in the left sidebar. |
| Marve | GrowthLoop's AI agent for AI Studio conversations. |
| Dataset Group | The set of connected datasets Marve uses for schema, join, and audience logic. |
| Context Manager | The Studio tab where you manage documents and goals for AI Studio. |
| Audience suggestion | A generated audience draft that you can open, review, edit, and save in the audience builder. |
What Marve uses
Marve uses the context GrowthLoop provides for the selected Dataset Group, including dataset names, field names, field descriptions, PII flags, join configurations, and related GrowthLoop metadata. Marve can also use documents and goals from Context Manager when they are available.
Always confirm audience size, field choices, and filter logic before activating an audience.
Ready to start? Continue to Set up AI Studio, then Use AI Studio for your first conversation.
Updated 11 days ago