Set up AI Studio

Enable AI Studio for a dataset group and understand what data Marve can use.

Enable AI Studio for each Dataset Group you want Marve to use. Dataset-level setup controls which schemas, fields, and join relationships are available in Studio.

Prerequisites

Before you start:

  • Your organization has AI Studio enabled.
  • You have permission to edit the target Dataset Group.
  • Your warehouse connection and datasets are configured in GrowthLoop.
  • Your dataset relationships are configured for the joins Marve should use.

Set up AI Studio

  1. Click Datasets in the left sidebar.
  2. Open the Dataset Group you want to use with AI Studio.
  3. Open the Marve tab.
  4. Review the acceptable use terms.
  5. Certify that you accept the terms.
  6. Save your changes.

After you enable the dataset group, users with access to that group can select it in Studio.

What AI Studio uses

AI Studio uses configured GrowthLoop and warehouse context for the selected Dataset Group.

SourceHow Marve uses it
Dataset schemaUnderstands available datasets, fields, field types, and field descriptions.
Join configurationsReasons across configured dataset relationships.
PII flagsAvoids exposing PII fields in responses and audience logic.
Audience metadataUses audience names, descriptions, filters, and related metadata when relevant.
Context ManagerApplies saved goals and documents to Studio conversations.

For Studio conversations, AI Studio does not train on individual customer rows. Marve can query your warehouse to validate counts, distributions, field values, and audience feasibility. Review generated output before activation.

Prepare your data

Use clear names and descriptions wherever you control them:

  • Name datasets and fields in business language when possible.
  • Add field descriptions in GrowthLoop for important segmentation fields.
  • Mark PII fields accurately.
  • Note known data quality issues, such as stale fields or values that are often null.

Clear metadata reduces guesswork and makes Marve's output easier to verify.

Troubleshooting

IssueWhat to do
Studio is missing from the sidebarContact your GrowthLoop admin or [email protected] to confirm AI Studio access.
No dataset groups are available in StudioEnable AI Studio for at least one Dataset Group under Datasets.
Marve cannot answer questions about a datasetConfirm the dataset belongs to the selected Dataset Group and has the right join configuration.
Generated logic misses a relationshipCheck that the relevant datasets are connected through configured joins.

You're set. Continue to Context Manager to add business context before your first Studio session.


What’s Next

Add business context for Marve

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