The Trade Desk

In this Help Center article, we will walk you through the steps to get The Trade Desk connected as a destination in the GrowthLoop web application. Once connected, you will be able to send your audience segments to The Trade Desk for marketing activation!

If you're looking to connect to The Trade Desk CRM please refer to this doc for details.

When you sign into the GrowthLoop Platform, navigate to the Destinations tab on the left sidebar and click New Destination in the top right corner

When the Select Destination window pops up, type TheTradeDesk (one word) into the Search Bar to find The Trade Desk and click Add The Trade Desk.

Clicking “Add TheTradeDesk” will require you to select/insert the following information:

• Destination Name: This is how the destination will be named and referred to in to the app going forward. It is helpful to make this name “marketer friendly” so everyone on your team knows it’s purpose.
• Sync frequency: This is the default frequency audiences will be synced to a destination. Marketers can always change the frequency of an export to The Trade Desk, but this sets the default.
• First Party Data Key and Advertiser ID: For these 2 parameters, you can navigate to your account on TheTradeDesk and select the Ads Account you want to add as a destination (as per the screenshot below).

Go ahead and select Create, and we’ll validate we have all the proper permissions to load audience data to The Trade Desk.

You should now see The Trade Desk in your list of connected destinations!

Exporting to The Trade Desk

To build an audience and export it to The TradeDesk, click New Audience

In the Builder, create your desired Audience. In this example audience, we will target our Customers who live in New York. Once you finish building the audience, click Export Audience

In the Create Export view, search for your The Trade Desk Destination and click Select.

Then in the Export Settings tab, configure your desired Campaign Type and Export Schedule.

And don't miss the Match Fields tab, where you can set up your match fields. Here's what is currently supported:

• UID2: A 256-bit UID2 represented as a base64-encoded string.
• Trade Desk ID (TDID): A 36-character ID (including dashes) assigned by The Trade Desk for a user.
• Raw Device ID (DAID): The raw device ID for the user, provided in a 36-character GUID format, including dashes. This can be either the iOS IDFA or Android's AAID.
• RampID: A 49-character or 70-character RampID, previously known as IdentityLink. This RampID must be specifically mapped for The Trade Desk through LiveRamp. For mapping instructions, refer to LiveRamp documentation.
• ID5: Data providers holding these IDs should communicate directly with ID5 to obtain the necessary decryption keys. For more information, visit the ID5 website. NOTE: The ID5 ID must be in decrypted form.
• IDL: LiveRamp Identity Link
• UID2Token: An encrypted UID2 token.

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Note

Mapping more fields leads to a higher match rate!

Finally, just click Export, and you're all set! You've successfully exported an Audience to The Trade Desk!

Once you export an audience to The Trade Desk, you can log in to your The Trade Desk account and see if the audience was successfully routed to The Trade Desk. Here, you will find your newly exported audience in the list.

Experiencing any issues when connecting to The Trade Desk? Reach out to us at [email protected] and we’ll be in touch shortly to help resolve the matter!