In this article, we'll guide you through connecting Google Ads to GrowthLoop and exporting your audiences to the destination.

Google Ads is an online advertising platform where you can bid to display ads across Google’s search results, YouTube, and partner sites. It offers targeting options to reach specific audiences and optimize campaign performance.

Set up destination

1. Log into GrowthLoop and click the Destinations tab on the left sidebar.

2. Then click New Destinations on the upper right side.

3. Next, search for Google Ads in the destination modal and click Add Google Ads.

4. Sign in with your Google account that is connected to your Google Ads manager.

5. Enter the required information in the modal, then click Create.

   1. Destination: Enter the name you want to give the destination.
   2. Sync Frequency: Select a default export frequency to the destination.
   3. Ad Account: Select the ad account where you want to send audiences.
   4. GrowthLoop Managed Account (Optional): Check the box if your Ads account is managed by GrowthLoop.
   5. Manager Account ID (Optional): Leave this blank if you don't have a Manager Account or GrowthLoop manages your Google Ads account.
   6. Mobile App ID (Optional): Enter the unique identifier for your mobile app. This is only required when uploading audiences using Device IDs.
      1. For iOS: The 9-digit ID at the end of the App Store URL (e.g., 123456789).
      2. For Android: The app’s package name (e.g., com.example.app).

Export to destination

5. Navigate to your list of audiences by clicking the Audiences tab on the left sidebar.
6. Choose an existing audience or create a new one. Need help creating? Click here to learn how!
7. Once created, click the Export button on the upper right side.
8. Search for Google Ads in the export modal and then click Add Google Ads.
9. Select your Match Type and configure its associated match fields. By default, Contact is selected, but you can switch to Device. At least one match field must be filled out for export.
10. Click Next and configure your export settings:
    1. Export Name: Automatically populated with your audience name for easy identification in the destination.
    2. Campaign Type: Choose between One Time to export the audience once or Ongoing to continuously export new audience members as they qualify.
    3. Export Inclusion Criteria: Choose between All audience members to export the full audience or Newly added audience members to export only those who have been added since the last export.
    4. Mobile App ID: Enter the unique identifier for your mobile app. This is only required when uploading audiences using Device IDs.
    5. Export Schedule: Configure the Frequency, Start Date, End Date, and specific Days of the Week (only for Ongoing exports).
    6. Additional Fields: Add extra fields to your export for personalization, with the option to alias the output for further customization.
    7. Google Specific Consents: If you're targeting users in the EU, Google requires that you provide these consent fields as well for this destination. Otherwise Google will exclude them from your targeting.
11. Finally, click Export to send the audience to Google Ads!

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Success

You have successfully exported the audience!

To view your audience, log in to Google Ads, click Tools in the left-hand sidebar, navigate to the Audience manager tab, and find your audience name in the table.

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Note

Experiencing issues connecting or exporting to Google Ads? Check out our troubleshooting guide or reach out to us at [email protected]. We’ll get back to you shortly to help resolve the issue!