Connect this destination to export audience membership as Customer Match lists, or to write warehouse rows onto campaign location targets, for use in Google Ads.

This destination writes to your Google Ads account and is a good fit when you want to:

Make GrowthLoop audiences available for Search, YouTube, or Google partner sites
Match contacts on contact or device identifiers
Update campaign location targets from a warehouse table

This maps to GrowthLoop Audiences, Journeys, and Syncs:

Use it for	Audiences	Journeys	Syncs
Sending GrowthLoop audiences as Customer Match lists	✓	✓
Updating campaign location targeting from a warehouse table			✓

To send click or offline click conversions, use Google Ads Conversions. To send conversions to Campaign Manager 360, use Google Campaign Manager 360 Conversions. To send mobile app events through GA4, use Google Firebase Conversions. Do not use an audience export to send conversion events.

Prerequisites

Make sure you have:

A Google account that can access the Google Ads account you will connect.
The Ad Account that should receive exported audiences or location updates.
Customer Match enabled on that account if you will export audiences. Contact your Google Ads representative if you are not sure.
Your Google Workspace admin ready to allowlist GrowthLoop if you see This app is blocked during sign-in. See Troubleshooting.
A Mobile App ID only if you will match audiences on device IDs.
The Campaign ID if you will sync location targeting. You can set it on the destination or map it per row. Find it in the Google Ads URL when you open a campaign, for example campaignId=12345678901.

Set up Google Ads as a destination

In GrowthLoop, click the Destinations tab on the left sidebar.
Click New Destination in the upper right corner.
Search for Google Ads and click Add Google Ads.
Sign in with the Google account connected to your Google Ads manager.
Enter the required information, then click Create.

Field	Description
Destination Name	Name this destination in GrowthLoop. Use a name so your team recognizes its purpose, like "Google Ads Customer Match".
Sync Frequency	Set the default export frequency (for example, daily or weekly). You can override this setting for individual exports and syncs.
Select Ad Account	The ad account that should receive audiences or location updates
GrowthLoop Managed Account (optional)	Check this box if GrowthLoop manages the Ads account
Manager Account ID (optional)	Leave blank if you do not have a Manager Account, or if GrowthLoop manages the account
Mobile App ID (optional)	Required later when you match audiences on device IDs. For iOS, use the 9-digit ID at the end of the App Store URL, for example `123456789`. For Android, use the package name, for example `com.example.app`
Campaign ID (optional)	Required later for location targeting if you will not map Campaign ID per row
Radius (optional)	Default proximity radius for location targeting, for example `1`, `5`, or `10`. Override per row by mapping a radius column
Radius Unit (optional)	`MILES` or `KILOMETERS`. Override per row by mapping a radius-unit column

GrowthLoop validates the connection. Google Ads then appears in your list of connected destinations.

Export to Google Ads

From within GrowthLoop, export from an audience or from a journey Destination Node. See Export an audience or Build a journey if you need more information on these steps.

After building or selecting an audience, click Export, then search for Google Ads. In a journey, add a Destination Node under Ads and select Google Ads.

Map contact identifiers

Select a Match Type, then map at least one match field. If a match field is an array column, GrowthLoop expands it and sends each value.

Match Type	Use it when
Contact	Default. Match with contact identifiers
Device	Match with device IDs. Requires a Mobile App ID

Contact field	Notes
Email address	Enough to export the row on its own
Phone	Enough to export the row on its own
First Name, Last Name, Country Code, and Postal Code	Optional together. Google uses the full set to improve match

Device field	Notes
Mobile Device ID	Required for Device match. Also enter a Mobile App ID

See Enhanced Match Rate if your organization has it enabled.

Configure the export

This is where you set the campaign type and schedule for audience exports. On a journey Destination Node, you set timing on the journey canvas.

Setting	Audience export	Journey Destination Node
Export Name	Defaults to `{audience name}_GL_Audience_{audience ID}`. That is the name GrowthLoop creates in Google Ads unless you change it.	Required. Enter a name so you can find the export in GrowthLoop and Google Ads.
Campaign type	Choose a one-time or ongoing export.	The journey schedule controls when the journey runs and contacts are sent to Google Ads.
User List Status	Choose New to create a Customer Match list, or Existing and select the user list.	Set this on the audience export.
Export Inclusion Criteria	All audience members for a full refresh, or Newly added audience members for additions and removals since the last export.	The journey sends contacts who reach the Destination Node.
Mobile App ID	Required when Match Type is Device.	Required when Match Type is Device.
Schedule	Set frequency, start date, end date, and days of the week for ongoing exports.	Users reach this node when the journey runs. Add a Delay Node or set Criteria Evaluation to control timing.
Google specific consents	Map Ads User Data Consent and Ads Personalization Consent if you target users in the EU. If you omit these fields, Google excludes those users from targeting.	Set this on the audience export.

Export behavior

This is what GrowthLoop writes when you export an audience.

Behavior	What happens
What GrowthLoop writes	A Customer Match list in Google Ads. Direction is GrowthLoop → Google Ads.
When it runs	GrowthLoop sends the export as a batch on the next successful run. An export that starts Now runs within about 15 minutes. Journeys send exports on demand when users reach the Destination Node.
Match type	Contact or Device. Match fields change with the type you choose.
New user list	GrowthLoop creates a Customer Match list with the export name and adds members.
Existing user list	GrowthLoop adds members to the user list you selected.
EU consent	Without Google specific consents, Google excludes EU users from targeting.
List expiry	Google Ads removes users from Customer Match lists after 540 days unless the list is updated.
One-time exports	GrowthLoop sends current membership once, or the additions and removals since the last export if you chose that inclusion setting.
Ongoing adds and removals	Ongoing exports add contacts who enter the audience and remove those who leave.
Deletes	GrowthLoop does not delete the Customer Match list.

This export does not send conversion events or change campaign location targets. To send conversions, use Google Ads Conversions. To change location targets, create a sync.

Create a sync in GrowthLoop

Create a sync from a warehouse table to write rows onto Google Ads campaign location targets. See Syncs for information on how to complete those steps.

Select an Object Type:

Object	Use it for	Sync modes
Campaign	Add or remove campaign location targets	Insert

When you configure the sync:

Connection: Select your Google Ads destination (labeled Google Adwords in some sync screens).
Object Type: Select Campaign.
Update Rule: Choose Insert only. Campaign supports Insert only. See Sync behavior.
Dataset/Table: Select the warehouse table that holds the locations.
Match Field: Map the campaign identifier unless you already set Campaign ID on the destination.

After you map fields, click Save Route or Update Route. Enable the sync with the toggle at the top of the page.

When you update mappings on an existing sync, choose Updates only unless you need Back-fill. Back-fill rewrites already synced rows and can be expensive on your warehouse.

Campaign location fields

Google Ads allows no more than 500 radius-based location targets per campaign.

Destination field	Required	Description
Campaign ID	Yes, unless set on the destination	The campaign to change
Latitude	Yes	Latitude in micro degrees
Longitude	Yes	Longitude in micro degrees
Radius	Yes, unless set on the destination	Distance around the location
Radius Units	Yes, unless set on the destination	`MILES` or `KILOMETERS`
Street / Address	Yes	Street address
City	Yes	City
Province Code	Yes	Province or state code
Postal Code	Yes	Postal or ZIP code
Country Code	Yes	Country code
Action	No	`TRUE` or unmapped adds the location. `FALSE` removes the existing location

Sync behavior

Behavior	What happens
When it runs	GrowthLoop sends the sync as a batch on the next successful run.
Insert	GrowthLoop applies location rows.
Campaign locations	Each row adds a location target unless Action is `FALSE`, which removes that target.
Radius limit	Google Ads rejects more than 500 radius-based location targets on a campaign.
Deletes	Location targets are removed only when Action is `FALSE`.

Rows without the required fields fail.

Confirm the export was successful

When the run finishes, confirm you can use the data in Google Ads.

Audience export: Click Tools in the left sidebar, open Audience manager, and look up the exported audience. Look for the _GL_Audience_ name unless you changed Export Name.
Journey Destination Node: Click Tools in the left sidebar, open Audience manager, and look up the Customer Match list named after the export.
Campaign sync: Open Campaigns, select the campaign, click Settings, and scroll to Locations.

In GrowthLoop, review counts on the audience Exports tab, open the Activity tab on the journey Destination Node, or confirm the sync appears in the Syncs table. See Export an audience, Monitor a journey, or Syncs for more information.

Congrats on successfully exporting to Google Ads!

Troubleshooting

These are the issues we see most often. You can always email us at [email protected] for help.

Problem	Cause	Resolution
This app is blocked	GrowthLoop is not on your Workspace allowlist	Have a Google Workspace admin allowlist GrowthLoop
Connection fails after sign-in	Customer Match is not enabled	Ask your Google Ads representative to turn on Customer Match
Audiences land in the wrong account	The wrong Ad Account is selected	Edit the destination and select the ad account that should receive exports
A device export fails	Mobile App ID is missing	Enter the iOS App Store ID or Android package name on the destination or the export
Match fields look wrong	The export is set to Contact when you need Device, or the reverse	Open Settings and choose the correct Match Type before you start the export
Existing user list does not update	User List Status is New, or the selected list belongs to a different ad account	Choose Existing and select a user list from the connected Ad Account
EU users are missing from targeting	Google specific consents are not mapped	Map Ads User Data Consent and Ads Personalization Consent for users in the EU
The audience is missing in Google Ads	You are looking in campaigns, or you are searching for the unsuffixed audience name	Open Tools → Audience manager. Search for the `_GL_Audience_` name unless you changed Export Name
Users disappear from the list	The list was not updated for 540 days	Run an ongoing export or export again before 540 days
Location rows fail	A required location field is missing, or the campaign already has 500 radius targets	Map Campaign ID, coordinates, radius, units, and address fields. Keep each campaign under 500 radius targets
A location was not removed	Action is not mapped, or the value is not `FALSE`	Map Action and set it to `FALSE` for removals
A sync did not change Audience manager	Location syncs change campaign settings, not Customer Match lists	Export an audience to create or update a Customer Match list