In this article, we'll guide you through connecting Taboola to GrowthLoop and exporting your audiences to the destination.

Prerequisites

• Make sure you have a Taboola account. If not, you can create one here!
• Have your Backstage API credentials ready (Account ID, Client ID, and Client Secret.) If you don’t have them, contact your Account Representative.

Set up destination

1. Log into GrowthLoop and click the Destinations tab on the left sidebar.

2. Then click New Destinations on the upper right side.

3. Next, search for Taboola in the destination modal and click Add Taboola.

4. Enter the required information in the modal, then click Create.

   1. Destination Name: This is how the destination will be named and referred to in the app going forward.
   2. Sync Frequency: This indicates how frequently audiences will be synced to the destination.
   3. Account ID: Your account identifier. Contact your Account Representative for this.
   4. Client ID: The identifier to access the Backstage API. Contact your Account Representative for this.
   5. Client Secret: The secret string for authenticating your account. Contact your Account Representative for this.

Export to destination

5. Navigate to your list of audiences by clicking the Audiences tab on the left sidebar.
6. Choose an existing audience or create a new one. Need help creating? Click here to learn how!
7. Once created, click the Export button on the upper right side.
8. Search for Taboola in the export modal and then click Add Taboola.
9. Map either Email, Device ID, or both under Configure Match Field Settings. Taboola uses these fields to match customers in their system. Click Next.
10. Configure your export settings:
    • Export Name: Automatically populated with your audience name for easy identification in the destination.
    • Campaign Type: Choose between a one-time export or ongoing basis.
    • List Status: Choose between new or existing.
      • For new lists, it will use the audience name and add records to it.
      • For existing lists, input the List ID to add records to it.
    • Export Schedule: Set the frequency, start date, end date, and specific days of the week.
11. Lastly, click Export. Congrats on successfully exporting an audience to Taboola! To view your audience, log in to your account, click the Audiences tab, and select Custom Audiences. Note: it can take up to 1-3 days for the audience to fully populate.

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Note

Experiencing any issues when connecting and/or exporting to Taboola? Reach out to us at [email protected] and we’ll be in touch shortly to help resolve the matter!