Overview

GrowthLoop audiences serves as your composable audience management system. You can build audiences directly on your data cloud, and use them anywhere in your business.

Today, many organizations are building audiences in 10+ systems. This creates inefficiencies in targeting, confusing user experiences, and disjointed measurement. GrowthLoop audiences was designed to consolidate these silos.

GrowthLoop audiences is a centralized audience management layer that any team member can use to segment customers, share their audiences with each other, and then activate in their platform of choice.