Microsoft Azure Blob Storage

Export audiences from your data warehouse to Azure Blob Storage via SFTP for storage and activation.

In this article, we will walk you through the steps to get Azure Blob Storage connected as a destination in the GrowthLoop web application. Once connected, you will be able to send your audience segments to Azure Blob Storage via SFTP for storage and activation!


  • Have an Azure account. Click here to sign up for a free trial if you do not.
  • Create a storage account. Click here to learn how.
  • Enable SFTP support for an existing storage account. Click here to learn how.
  • Create a local user with the necessary permissions to write data to the storage account. Click here to learn how.

Set up destination

  1. When you sign into the GrowthLoop platform, navigate to the Destinations tab on the left sidebar and click New Destination in the top right corner.
  1. When the Select Destination window pops up, type Azure into the search bar and click Add Azure Blob Storage.

  2. Clicking Add Azure Blob Storage will require you to select/insert the following information:

    1. Destination Info:

      1. Destination name: This is how the destination will be named and referred to in to the app going forward. It is helpful to make this name “marketer friendly” so everyone on your team knows its purpose.
      2. Sync frequency: This is the default frequency audiences will be synced to a destination. Marketers can always change frequency of an export to Azure Blob Storage, but this sets the default.
    2. Credentials:

      1. Account: Azure Blob Storage account name

      2. Username: The username specified during the local user setup

      3. Password: The password specified during the local user setup

  3. Go ahead and select Create, and we’ll validate we have all the proper permissions to load audience data. You should now see Azure Blob Storage in your list of connected destinations!


Export to destination

  1. To export an audience, you’ll need to build one first. Click New Audience and Create your New Audience.

  2. Once you finish building the audience, click Export Audience.

  3. When the Create Export window pops up, type Azure into the search bar and click Select.

  4. Then in the Export Settings tab, configure your desired Export Name, Campaign Type and Export Schedule. By default, the name field will auto populate to your audience name so you can easily find it in your destination.

  5. Lastly, click Export, and you're done! Congratulations! You've successfully exported your audience to Azure Blob Storage. To find your audience:

  1. Log in to the Azure Portal.
  2. Go to Storage Accounts.
  3. Choose the account you set up to store audience files during Step 3 in the Set Up Destination section.
  4. Click on Containers in the sidebar.

Experiencing any issues when connecting to Azure Blob Storage? Reach out to us at [email protected] and we’ll be in-touch shortly to help resolve the matter!