Connect this destination to export audience membership as an NPI list, for use in PulsePoint campaigns.

This destination writes to your PulsePoint account and is a good fit when you want to:

Target healthcare providers in PulsePoint
Match contacts on a 10-digit NPI

This maps to GrowthLoop Audiences and Journeys:

Use it for	Audiences	Journeys
Uploading NPI lists to PulsePoint	✓	✓

Prerequisites

Make sure you have:

A PulsePoint account. See PulsePoint's contact form if you need one.
Your PulsePoint Username, Password, Account ID, Client ID, and Client Secret.
The Advertiser name that should own the NPI lists.

Set up PulsePoint as a destination

In GrowthLoop, click the Destinations tab on the left sidebar.
Click New Destination in the top right corner.
Search for PulsePoint and click Add PulsePoint.
Enter the required information, then click Create.

Field	Description
Destination Name	Name this destination in GrowthLoop. Use a name so your team recognizes its purpose, like "PulsePoint Ads".
Sync Frequency	Set the default export frequency (for example, daily or weekly). You can override this setting for individual exports.
Advertiser	Advertiser that should own uploaded NPI lists. You can change this on an audience export.
Username	PulsePoint username.
Password	PulsePoint password.
Account ID	PulsePoint account ID.
Client ID	PulsePoint API client ID.
Client Secret	PulsePoint API client secret.

GrowthLoop validates the connection. PulsePoint then appears in your list of connected destinations.

Export to PulsePoint

From within GrowthLoop, export from an audience or from a journey Destination Node. See Export an audience or Build a journey if you need more information on these steps.

After building or selecting an audience, click Export, then search for PulsePoint. In a journey, add a Destination Node under Ads and select PulsePoint.

Map identifiers

On an audience or in a journey Destination Node, map NPIs. This field is required. Each value must be a 10-digit NPI.

You can also map additional fields, including custom attributes from the audience or from the journey.

Configure the export

This is where you set the campaign type and schedule for audience exports. On a journey Destination Node, you set timing on the journey canvas.

Setting	Audience export	Journey Destination Node
Export Name	Defaults to the audience name. The PulsePoint list name is `{export name}_{audience ID}`.	Required. Enter a name so you can find the export in GrowthLoop. The PulsePoint list name is `{export name}_{audience ID}`.
List Status	New (default) creates a list. Existing adds NPIs to a list you choose.	Journeys create or reuse the list for this export.
List ID	Required when List Status is Existing. Copy it from the end of the Campaign NPI Lists URL, such as `123456`.	Journeys do not pick an existing list.
Advertiser	Required. Defaults to the destination Advertiser.	GrowthLoop uses the Advertiser on the destination.
PulsePoint Product	LIFE.	GrowthLoop uses LIFE.
Campaign type	Choose a one-time or ongoing export.	The journey schedule controls when the journey runs and contacts are sent to PulsePoint.
Export Inclusion Criteria	All audience members for a full refresh, or Newly added audience members for additions and removals since the last export.	The journey sends contacts who reach this node.
Schedule	Set frequency, start date, end date, and days of the week for ongoing exports.	Users reach this node when the journey runs. Add a Delay Node or set Criteria Evaluation to control timing.
Personalization fields	Optional. GrowthLoop writes these as attributes on the NPI list.	Optional. GrowthLoop writes these as attributes on the NPI list.

Export behavior

This is what GrowthLoop writes when you export an audience.

Behavior	What happens
What GrowthLoop writes	A PulsePoint NPI list for LIFE. Direction is GrowthLoop → PulsePoint.
When it runs	GrowthLoop sends the export as a batch on the next successful run. An export that starts Now runs within about 15 minutes. Journeys send exports on demand when users reach the Destination Node.
List	New creates a list named `{export name}_{audience ID}`. Existing writes to the List ID you entered. Later runs reuse the stored list when the name matches.
Match field	NPI. Rows whose NPI is not 10 digits fail.
Adds	When personalization fields are not mapped, GrowthLoop adds NPIs that are not already on the list.
Personalization	Mapped additional fields write as attributes on each NPI. On an ongoing export that includes those fields, each later run overwrites the PulsePoint list with the NPIs in that run.
One-time exports	GrowthLoop sends current membership once, or the additions and removals since the last export if you chose that inclusion setting. A one-time export does not overwrite later, even if personalization fields are mapped.
Ongoing adds and removals	When personalization fields are not mapped, Newly added audience members adds contacts who enter and removes contacts who leave. All audience members writes current membership each run. When personalization fields are mapped, later runs overwrite the list with that payload.
Deletes	GrowthLoop does not delete the PulsePoint list.

When you map Personalization fields and set Campaign type to ongoing, PulsePoint replaces the list with whatever that run sends. It does not add those NPIs to the existing list.

If Export Inclusion Criteria is Newly added audience members, GrowthLoop sends only the contacts who entered since the last run:

First run: the GrowthLoop audience has 10 contacts. GrowthLoop writes those 10 NPIs, plus the personalization attributes you mapped. The PulsePoint list has 10 NPIs.
Next run: 2 new contacts entered the audience. GrowthLoop sends those 2 NPIs and their personalization attributes. It does not resend the original 10.
PulsePoint replaces the list with that payload. The list now has only those 2 NPIs. The original 10 are gone from PulsePoint, even if they are still in the GrowthLoop audience.

If Export Inclusion Criteria is All audience members, each run sends current membership. After that run, the PulsePoint list matches the GrowthLoop audience. Contacts who stayed remain. Contacts who left are gone.

Leave personalization fields unmapped if you need incremental add and remove without replacing the list.

Confirm the export was successful

When the run finishes, confirm you can use the data in PulsePoint.

Audience export: Sign in to PulsePoint. Open the menu, then open Campaign NPI Lists under Lists. Look up {export name}_{audience ID} unless you exported to an existing List ID.
Journey Destination Node: Open Campaign NPI Lists and look up the NPI list named after the export.

In GrowthLoop, review counts on the audience Exports tab, or open the Activity tab on the journey Destination Node. See Export an audience or Monitor a journey for more information.

Congrats on successfully exporting to PulsePoint!

Troubleshooting

These are the issues we see most often. You can always email us at [email protected] for help.

Problem	Cause	Resolution
Connection fails to validate	Username, Password, Account ID, Client ID, or Client Secret is wrong	Confirm the API credentials from PulsePoint and try again
Rows fail to export	NPI is not mapped, or a value is not 10 digits	Map NPIs and send 10-digit values
You cannot find the list	You are searching for the unsuffixed audience name	Search Campaign NPI Lists for `{export name}_{audience ID}`
An existing list did not update	List Status is New, or List ID is wrong	Choose Existing and paste the ID from the Campaign NPI Lists URL
Contacts who left the audience are still on the list	Personalization fields are mapped, or Export Inclusion Criteria is Newly added audience members and no removal payload was sent	Choose All audience members, or export without personalization fields so ongoing removals run
An ongoing export shrank the list	Personalization fields are mapped and Export Inclusion Criteria is Newly added audience members, so the latest run replaces the list with only the new NPIs	Choose All audience members, or export without personalization fields