Insights
Compare audience membership, review campaign performance, and monitor warehouse compute costs.
Use Insights to compare GrowthLoop audiences, review how campaigns perform across destinations, and understand the warehouse compute costs associated with GrowthLoop activity.
How it works
Click Insights in the left sidebar to open the report catalog, then select a report tile. Each report covered in this guide requires its own organization setting, which a GrowthLoop admin must enable. A locked tile opens an activation message instead of report data.
NoteA GrowthLoop admin must enable the organization settings for the reports you need. Contact [email protected] to request enablement. If a report remains locked after its organization setting is enabled, support can check its availability and your access.
Choose a report
| Report | Use it for | Organization setting |
|---|---|---|
| Audience overlap | Comparing shared membership across audiences in a Dataset Group | Audience Overlap |
| Audience channel performance | Reviewing paid media and email campaign metrics by audience and destination. Open the Channel Performance tile. | Channel Performance |
| Billing | Monitoring warehouse compute costs by job type, table, and audience. The report opens as Source Costs. | Billing |
Your catalog can also include reports enabled for other GrowthLoop features.
You can also review Audience channel performance in an audience's Campaign tab, with results scoped to that audience. Contact [email protected] if the tab is unavailable.
Review audience sizing
Open an audience's Exports tab to review Audience sizing. This chart shows historical audience sizes and membership changes from export snapshots. A GrowthLoop admin must enable the separate Audience Sizing organization setting.
What you get
- Compare audience overlap before adjusting targeting.
- Review campaign engagement and conversion metrics for the selected source and dates.
- Identify warehouse jobs, tables, and audiences associated with higher compute costs.
Ready to get started? Continue to Audience overlap to compare membership across your audiences.
Updated about 1 hour ago