Connect this destination to export audience membership as a Commerce Growth contact list segment, for use in retargeting.

This destination writes to your Criteo Commerce Growth account and is a good fit when you want to:

Match contacts on email, a mobile ad ID, LiveRamp Identity Link, a Criteo GUM cookie, customer ID, or phone
Make GrowthLoop audiences available for retargeting

This maps to GrowthLoop Audiences and Journeys:

Use it for	Audiences	Journeys
Sending GrowthLoop audiences to Criteo Commerce Growth	✓	✓

If your Criteo account is set up for Commerce Grid data-provider audiences, use Criteo: Commerce Grid. If you activate in retail media, use Criteo: Retail Media.

Prerequisites

Make sure you have:

A Criteo Commerce Growth account. If you do not have one, talk to Criteo.
A Criteo user in the Admin role. Only Admins can grant GrowthLoop access.
A GUM Caller ID from your Criteo account team if you will map Criteo GUM Cookie Identifier.

Set up Criteo Commerce Growth as a destination

In GrowthLoop, click the Destinations tab on the left sidebar.
Click New Destination on the upper right side.
Search for Criteo: Commerce Growth and click Add Criteo: Commerce Growth.
Complete the Criteo consent screen and grant access for the advertisers you want to use.
Enter the required information, then click Create.

Field	Description
Destination Name	Name this destination in GrowthLoop. Use a name so your team recognizes its purpose, like "Criteo Commerce Growth".
Sync Frequency	Set the default export frequency (for example, daily or weekly). You can override this setting for individual exports.
Select Ad Account	The Criteo ad account that should receive the audience.
GUM Caller ID (optional)	Required only when you map Criteo GUM Cookie Identifier. Ask your Criteo account team for this value.

GrowthLoop validates the connection. Criteo: Commerce Growth then appears in your list of connected destinations.

Export to Criteo Commerce Growth

From within GrowthLoop, export from an audience or from a journey Destination Node. See Export an audience or Build a journey if you need more information on these steps.

After building or selecting an audience, click Export, then search for Criteo: Commerce Growth. In a journey, add a Destination Node under Ads and select Criteo: Commerce Growth.

Map identifiers

Map at least one identifier.

Match field	Description
Email Address	Email address
Mobile Ad identifier	Mobile advertising ID
LiveRamp Identity Link	LiveRamp Identity Link
Criteo GUM Cookie Identifier	Criteo GUM cookie. Requires GUM Caller ID on the destination
Customer ID (Retail Media Customer List Only)	Customer ID for a retail media customer list
Phone Number (For Advertisers In India Only)	Phone number. Use this only for advertisers in India

You can also map custom attributes from the audience or from the journey as additional fields.

Configure the export

This is where you set the campaign type and schedule for audience exports. On a journey Destination Node, you set timing on the journey canvas.

Setting	Audience export	Journey Destination Node
Export Name	Defaults to the audience name.	Required. Enter a name so you can find the export in GrowthLoop and Criteo.
Campaign type	Choose a one-time or ongoing export.	The journey schedule controls when the journey runs and contacts are sent to Criteo Commerce Growth.
Audience Segment Status	Choose New to create a contact list segment, or Existing and enter an Audience Segment ID.	Set this on the audience export.
Schedule	Set frequency, start date, end date, and days of the week.	Users reach this node when the journey runs. Add a Delay Node or set Criteria Evaluation to control timing.

Export behavior

This is what GrowthLoop writes when you export an audience.

Behavior	What happens
What GrowthLoop writes	Contact list segment membership. Direction is GrowthLoop → Criteo Commerce Growth.
When it runs	GrowthLoop sends the export as a batch on the next successful run. An export that starts Now runs within about 15 minutes. Journeys send exports on demand when users reach the Destination Node.
New segment	GrowthLoop creates a contact list segment with the export name and adds members.
Existing segment	GrowthLoop adds members to the Audience Segment ID you entered.
Personalization	Additional fields are supported.
One-time exports	GrowthLoop sends current membership once.
Ongoing exports	GrowthLoop sends updated membership on each scheduled run.

Confirm the export was successful

When the run finishes, confirm you can use the data in Criteo Commerce Growth.

Audience export: Go to Audiences → Audience Library → Segments and look up the segment named after the export.
Journey Destination Node: Go to Audiences → Audience Library → Segments and look up the segment named after the export.

In GrowthLoop, review counts on the audience Exports tab, or open the Activity tab on the journey Destination Node. See Export an audience or Monitor a journey for more information.

Congrats on successfully exporting to Criteo Commerce Growth!

Troubleshooting

These are the issues we see most often. You can always email us at [email protected] for help.

Problem	Cause	Resolution
Connection fails to validate	A non-Admin user completed OAuth	Confirm a Criteo Admin completed the consent screen
GUM cookie rows fail	GUM Caller ID is missing	Enter GUM Caller ID when you map Criteo GUM Cookie Identifier
Existing segment does not update	The Audience Segment ID belongs to a different ad account	Confirm the ID belongs to the selected ad account