In this article, we'll guide you through connecting Reddit Ads to GrowthLoop and exporting your audiences to the destination.

Reddit Ads is an advertising solution that enables brands to reach highly engaged communities through targeted, interest-based placements across Reddit’s vast network of conversations.

Prerequisites

• You’ll need a registered Reddit Ads account. If you don't have one yet, fill out this form to create one!
• You'll also need your Ad Account ID. To find it, go to Business Manager > Assets > Ad Accounts. You’ll see all ad accounts linked to your business, with IDs listed under each name — they typically start with a2_.

Set up destination

1. Log into GrowthLoop and click the Destinations tab on the left sidebar.

2. Then click New Destinations on the upper right side.

3. Next, search for Reddit Ads in the destination modal and click Add Reddit Ads.

4. You’ll be redirected to Reddit’s Request for Permission page. Click Allow to grant GrowthLoop access to your Reddit Ads account.

5. After granting permission, you'll be redirected back to GrowthLoop. Fill out the required fields in the modal and click Create:

   1. Destination: Enter the name you want to give the destination.
   2. Sync Frequency: Select a default export frequency to the destination.
   3. Business Account: Select the business account from the drop-down menu where you want to export your audiences.
   4. Ad Account: Enter the ad account ID linked to the selected business. To find it, go to Business Manager > Assets > Ad Accounts. You’ll see all ad accounts linked to your business, with IDs listed under each name — they typically start with a2_.

Export to destination

6. Navigate to your list of audiences by clicking the Audiences tab on the left sidebar.
7. Choose an existing audience or create a new one. Need help creating? Click here to learn how!
8. Once created, click the Export button on the upper right side.
9. Search for Reddit Ads in the export modal and then click Add Reddit Ads.
10. Map one of the following user identifiers under Configure Match Field Settings: Email Address, Mobile Ad ID (MAID). After mapping, click Next.
11. Configure your export settings:
    1. Export Name: Automatically populated with your audience name for easy identification in the destination.
    2. Campaign Type: Choose between a One Time export or Ongoing basis.
    3. Custom Audience Status: Choose between New or Existing.
       1. New (default): Creates a new custom audience in Reddit Ads using the name provided, and adds the users from your GrowthLoop audience.
       2. Existing: When selected, a drop-down labeled Select Custom Audience will appear, allowing you to choose an existing Reddit Ads audience to add the users from your GrowthLoop audience into.
    4. Export Schedule: Set the Frequency, Start Date, End Date, and specific Days of the Week.
12. Finally, click Export to send the audience to Reddit Ads!

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Success

You have successfully exported an audience!

To view your audience, log in to Reddit Ads and navigate to the Audience Manager section.

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Note

Experiencing any issues when connecting and/or exporting to Reddit Ads? Reach out to us at [email protected] and we’ll be in touch shortly to help resolve the matter!