GrowthLoop Generated Fields

Overview

If you’ve ever exported audiences to marketing destinations like email platforms, you’ll know how important it is to have the right fields available. Typically, when exporting audience data, you include personalization fields such as city, gender, or device ID—data that helps you personalize messages and optimize your campaigns at the destination.

At GrowthLoop, we’ve decided to take this a step further by introducing GrowthLoop Generated Fields, a set of system-level fields designed to give you even more control and visibility over your exported audiences. These fields can simplify how you organize, track, and manage audience exports, enhancing your overall marketing process.

What Are GrowthLoop Generated Fields?

GrowthLoop Generated Fields are additional system fields that accompany your audience exports. While you already export standard user properties to your destinations, these new fields provide added context to your export, making it easier to track where and when an audience was exported and tie it back to specific campaigns, journeys, or steps.

With GrowthLoop Generated Fields, you’re not just exporting audience data; you’re exporting valuable metadata that can help streamline your marketing efforts.

Available GrowthLoop Generated Fields

When exporting an Audience, you’ll now have access to the following system fields:

• Audience ID: A unique identifier for the audience segment being exported.
• Audience Name: The name you’ve given to the audience.
• Export Date: The exact date and time the export was generated.
• Destination Name: The name of the destination to which the audience is being sent.

In addition, when exporting from a Journey, GrowthLoop provides even more context with additional fields:

• Journey ID: The unique identifier of the Journey the audience is part of.
• Journey Name: The name of the Journey.
• Journey Step ID: The identifier for the specific step in the Journey that triggered the export.
• Journey Step Name: The name of the Journey step at which the export occurs.

How to Include GrowthLoop Generated Fields

Adding GrowthLoop Generated Fields to your export is simple. Follow these steps for exporting from either an Audience or a Journey.

Audience Export

1. From the Home Page, select Audiences from the left-hand menu.
2. Click on the audience you want to add GrowthLoop Generated Fields to.
3. Select Export, then choose a destination that supports personalization fields (typically email destinations).
4. In the Export Settings tab, under Additional Fields, click Add Field and select Column Name.
5. Scroll down and choose a field labeled GrowthLoop Generated.
6. Finally, click Export. Your audience, along with the selected GrowthLoop Generated Field, will now appear at the destination.

Journey Export

1. From the Home Page, select Journeys from the left-hand menu.
2. Click on the journey with the destination node where you'd like to add GrowthLoop Generated Fields.
3. Navigate to the destination node and open it.
4. In the Configure tab, under Additional Fields, click Add Field and select Column Name.
5. Scroll down and choose a field labeled GrowthLoop Generated.
6. Finally, click Publish. Your journey's audience, along with the selected GrowthLoop Generated Field, will now appear at the destination.

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Success

Your export now includes GrowthLoop Generated Fields to help you organize and track your audience data with ease.