In this article, we’ll walk you through connecting Eloqua to GrowthLoop, selecting your activation destinations, and exporting your audience.

Eloqua is a marketing automation platform that helps businesses create, manage, and optimize customer journeys through email, campaigns, and lead nurturing. It enables marketers to personalize communications, track engagement, and measure campaign performance across channels.

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Note

Eloqua is currently available for Audience Exports only. Support for syncing to Custom Data Objects (CDOs) will be available soon.

Prerequisites

• Make sure you have an Eloqua account set up. If not, get in contact with Oracle Sales.
• User must have Advanced Users – Marketing permissions.

Set up destination

1. When you sign into GrowthLoop, navigate to the Destinations tab on the left sidebar and click New Destination in the top right corner.
2. In the window, type Eloqua into the search bar and click Add Eloqua.
3. Next, select/insert the following information:
   1. Destination Details
      1. Destination Name: This is how the destination will be named and referred to in to the app going forward. It is helpful to make this name “marketer friendly” so everyone on your team knows its purpose.
      2. Sync frequency: This is the default frequency audiences will be synced to a destination. Marketers can always change frequency of an export to Eloqua, but this sets the default.
   2. Credentials
      1. Company Name (Site Name): This is the value before the backslash in your Eloqua login (SiteName\Username)
      2. Username: Use the username of an Eloqua account with API access.
      3. Password: This is the password for the username provided above. Ensure it's the correct password for the Eloqua account you're connecting.
4. Go ahead and select Create, and we’ll validate we have all the proper permissions to load audience data to Eloqua. You should now see it in your list of connected destinations!

Export to destination

5. Navigate to your list of audiences by clicking the Audiences tab on the left sidebar.
6. Choose an existing audience or create a new one.

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Note

Need help creating audiences? Click here to learn how!

7. On the audience page (whether you selected an existing audience or just created one), click the Export button in the upper-right corner.
8. Search for Eloqua in the export modal and then click Select.
9. In Configure Match Field Settings, select the column from your dataset that corresponds to the Email match field - this is required for Eloqua exports to ensure contacts are correctly matched. You can also optionally map 14 additional fields such as First Name, Last Name, Title, and Company to further enrich your audience data.
10. Next step is to configure your Export Settings. This is where you define how, when, and where your audience data is sent.
    1. Export Name: Automatically populated with your audience name for easy identification in the destination.
    2. Campaign Type: Choose between One Time to export the audience once or Ongoing to continuously export new audience members as they qualify.
    3. Export Schedule: Configure the Frequency, Start Date, End Date, and specific Days of the Week (only for Ongoing exports).
    4. Preview Audience: Click to see a sample of your audience, including additional, match, and consent fields, to make sure everything looks right.
11. Finally, click Export to send the audience to Eloqua!

Find your audience

To locate your audience, log in to your Eloqua account and navigate to Audience > Tools > Shared Lists. There, you’ll see your audience listed!

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Note

Experiencing any issues when connecting to Eloqua? Reach out to us at [email protected] and we’ll be in-touch shortly to help resolve the matter!