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Amazon Ads

Learn how to connect and send audiences to Amazon Ads.

In this article, we’ll walk through how to connect Amazon Ads to GrowthLoop, export an audience, and locate it within your Amazon Ads account.

Amazon Ads is an advertising platform that helps businesses reach shoppers across Amazon’s properties and partner sites through sponsored ads and display campaigns. It enables marketers to target audiences based on shopping behavior and intent, optimize ad spend, and measure performance across the customer journey from awareness to conversion.

Prerequisites

  • Have an Amazon Ads account set up.
  • Ensure the user has Advertiser or Admin permissions on the Amazon Ads account.
  • User must have access to the specific advertiser account and region being connected.
  • Read-only or reporting-only permissions are not supported.

Set up destination

  1. When you sign into GrowthLoop, navigate to the Destinations tab on the left sidebar and click New Destination in the top right corner.
  2. In the window, type Amazon Ads into the search bar and click Add Amazon Ads.
  3. You’ll be redirected to Amazon to sign in.
  4. When prompted, click Allow to grant GrowthLoop access.
  5. Back in GrowthLoop, enter the required information.

    1. Destination Details

      1. Destination Name: This is how the destination will be named and referred to in to the app going forward. It is helpful to make this name “marketer friendly” so everyone on your team knows its purpose.
      2. Sync frequency: This is the default frequency audiences will be synced to a destination. Marketers can always change frequency of an export, but this sets the default.

    2. Credentials

      1. Amazon Marketing Cloud (AMC)
        • Marketplace ID: The Amazon marketplace your AMC instance is associated with (for example: US, UK, DE). You can find this in the AMC UI under your account or instance settings.
        • AMC Instance ID: The unique ID for your AMC instance. This is available in the instance table, under the Instance ID column, within the AMC section of Measurement & Reporting in Amazon Ads.
        • AMC Account ID: Your Amazon Marketing Cloud account identifier. You can find this in the Amazon Marketing Cloud section of Measurement & Reporting in Amazon Ads, in the URL next to entityid.
      2. Demand Side Platform (DSP)
        • DSP Advertiser ID: The advertiser ID for your Amazon DSP account. You can find this in the Amazon DSP UI under Campaign Manager > Region, listed in the Advertiser column.
        • DSP Profile: The DSP profile associated with your advertiser account. This is typically shown in the Amazon Ads UI profile selector or provided by your Amazon Ads admin.
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      Note

      Provide either DSP credentials to activate audiences, or AMC credentials for measurement and analysis. You don’t need both.

  6. Go ahead and select Create, and we’ll validate we have all the proper permissions to load audience data to Amazon Ads. You should now see it in your list of connected destinations!

Export to destination

  1. Navigate to your list of audiences by clicking the Audiences tab on the left sidebar.
  2. Choose an existing audience or create a new one.
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Note

Need help creating audiences? Click here to learn how!

  1. On the audience page (whether you selected an existing audience or just created one), click the Export button in the upper-right corner.
  2. Search for Amazon Ads in the export modal and then click Select.
  3. In Configure Match Field Settings, map at least one required identifier (such as Email, Phone, Ramp ID, or Mobile Ad ID) to ensure records can be matched correctly.
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Note

For better match rates, you can also optionally map additional fields like First Name, Last Name, Address, City, State, Postal Code, and Country Code to further enrich your audience.

  1. Next step is to configure your Export Settings. This is where you define how, when, and where your audience data is sent.
    1. Export Name: Automatically populated with your audience name for easy identification in the destination.
    2. Campaign Type: Choose between One Time to export the audience once or Ongoing to continuously export new audience members as they qualify.
    3. Audience Status: Choose between New or Existing.
      1. New (default): Creates a new audience in Amazon Ads using the name provided, and adds the users from your GrowthLoop audience.
      2. Existing: When selected, an Audience ID input appears. Enter the ID of an existing audience to add users from your GrowthLoop audience.
    4. Export Schedule: Configure the Frequency, Start Date, End Date, and specific Days of the Week (only for Ongoing exports).
    5. Export Inclusion Criteria: Choose between All audience members to export the full audience or Newly added audience members to export only those who have been added since the last export.
    6. Preview Audience: Click to see a sample of your audience, including additional, match, and consent fields, to make sure everything looks right.
  2. Finally, click Export to send the audience to Amazon Ads!

Find your audience

To view your audiences in Amazon DSP, sign in to advertising.amazon.com/dsp, select the correct Advertiser and Region from the top navigation, then go to Audiences in the left sidebar. Make sure Other Sources > Advertiser audiences is selected to see audiences synced from GrowthLoop.


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Note

Experiencing any issues when connecting to Amazon Ads? Reach out to us at [email protected] and we’ll be in-touch shortly to help resolve the matter!

Updated about 4 hours ago