Amazon Ads
Use GrowthLoop audiences for Amazon DSP targeting and AMC measurement.
Connect this destination to export audience membership into Amazon DSP or Amazon Marketing Cloud, for use in targeting or measurement.
This destination writes to your Amazon Ads account and is a good fit when you want to:
- Match contacts on email, phone, Ramp ID, or a mobile ad ID
- Use DSP targeting, AMC measurement, or both
This maps to GrowthLoop Audiences and Journeys:
| Use it for | Audiences | Journeys |
|---|---|---|
| Sending GrowthLoop audiences to Amazon DSP or Amazon Marketing Cloud | ✓ | ✓ |
Prerequisites
Make sure you have:
- An Amazon Ads account.
- Advertiser or Admin permissions on the advertiser account and region you will connect. Read-only and reporting-only roles are not supported.
- DSP credentials to activate audiences, AMC credentials for measurement, or both.
Set up Amazon Ads as a destination
Provide DSP credentials to activate audiences, AMC credentials for measurement, or both. You do not need both if you only use one workflow.
- In GrowthLoop, click the Destinations tab on the left sidebar.
- Click New Destination in the top right corner.
- Search for Amazon Ads and click Add Amazon Ads.
NoteDon't see Amazon Ads when you try to add a destination? Reach out to [email protected] and we'll enable it.
- Sign in to Amazon and click Allow to grant GrowthLoop access.
- Back in GrowthLoop, enter the required information, then click Create.
| Field | Description |
|---|---|
| Destination Name | Name this destination in GrowthLoop. Use a name so your team recognizes its purpose, like "Amazon Ads DSP". |
| Sync Frequency | Set the default export frequency (for example, daily or weekly). You can override this setting for individual exports. |
| Marketplace ID | Amazon marketplace for your AMC instance, for example US, UK, or DE. See Amazon marketplace IDs. |
| AMC Instance ID | Instance ID from Measurement & Reporting → AMC in Amazon Ads. |
| AMC Account ID | AMC account identifier. It appears in the Amazon Ads URL next to entityid. |
| DSP Advertiser ID | Advertiser ID from Amazon DSP Campaign Manager → Region, in the Advertiser column. |
| DSP Profile | DSP profile for that advertiser account. |
GrowthLoop validates the permissions. Amazon Ads then appears in your list of connected destinations.
Export to Amazon Ads
From within GrowthLoop, export from an audience or from a journey Destination Node. See Export an audience or Build a journey if you need more information on these steps.
After building or selecting an audience, click Export, then search for Amazon Ads. In a journey, add a Destination Node under Ads and select Amazon Ads.
Map contact identifiers
Map at least one required identifier. Mapping additional fields can improve match rates.
| Match field | Description |
|---|---|
| Email address | |
| Phone | Phone number |
| Ramp ID | LiveRamp RampID |
| Mobile Ad ID | Mobile advertising ID |
| First Name / Last Name | Optional name fields that can improve match rates |
| Address / City / State / Postal Code / Country Code | Optional address fields that can improve match rates |
You can also map custom attributes from the audience or from the journey as additional fields.
Configure the export
This is where you set the campaign type and schedule for audience exports. On a journey Destination Node, you set timing on the journey canvas.
| Setting | Audience export | Journey Destination Node |
|---|---|---|
| Export Name | Defaults to the audience name. | Required. Enter a name so you can find the export in GrowthLoop and Amazon Ads. |
| Campaign type | Choose a one-time or ongoing export. | The journey schedule controls when the journey runs and contacts are sent to Amazon Ads. |
| Audience Status | Choose New to create an Amazon audience, or Existing and enter an Audience ID. | Set this on the audience export. |
| Export Inclusion Criteria | Choose All audience members or Newly added audience members. | The journey sends contacts who reach the Destination Node. |
| Schedule | Set frequency, start date, end date, and days of the week. | Users reach this node when the journey runs. Add a Delay Node or set Criteria Evaluation to control timing. |
| Preview Audience | Optional. Review a sample of match, additional, and consent fields. | Set this on the audience export. |
Export behavior
This is what GrowthLoop writes when you export an audience.
| Behavior | What happens |
|---|---|
| What GrowthLoop writes | Audience membership in Amazon DSP, Amazon Marketing Cloud, or both. Direction is GrowthLoop → Amazon Ads. |
| When it runs | GrowthLoop sends the export as a batch on the next successful run. An export that starts Now runs within about 15 minutes. Journeys send exports on demand when users reach the Destination Node. |
| DSP | GrowthLoop sends membership to the DSP advertiser you configured so you can target the audience. |
| AMC | GrowthLoop sends membership to the AMC instance you configured for measurement. |
| New audience | GrowthLoop creates an Amazon audience with the export name and adds members. |
| Existing audience | GrowthLoop adds members to the Audience ID you entered. |
| One-time exports | GrowthLoop sends current membership once. |
| Ongoing exports | GrowthLoop sends updated membership on each scheduled run. |
Confirm the export was successful
When the run finishes, confirm you can use the data in Amazon Ads.
- Audience export: Sign in to advertising.amazon.com, select the correct Advertiser and Region, then open Audiences. Select Other Sources → Advertiser audiences and look up the exported audience.
- Journey Destination Node: In Audiences, open Other Sources → Advertiser audiences and look up the audience named after the export.
- AMC: If you configured AMC credentials, look up the audience in that AMC instance.
In GrowthLoop, review counts on the audience Exports tab, or open the Activity tab on the journey Destination Node. See Export an audience or Monitor a journey for more information.
Congrats on successfully exporting to Amazon Ads!
Troubleshooting
These are the issues we see most often. You can always email us at [email protected] for help.
| Problem | Cause | Resolution |
|---|---|---|
| Connection fails to validate | The Amazon user does not have Advertiser or Admin permissions | Confirm Advertiser or Admin permissions on the connected account and region |
| DSP or AMC export fails | The required credentials for that workflow are missing | Provide DSP credentials to activate audiences, or AMC credentials for measurement |
| Rows fail to match | No required identifier is mapped | Map at least one of Email, Phone, Ramp ID, or Mobile Ad ID |
| Existing audience does not update | The Audience ID belongs to a different advertiser | Confirm the Audience ID belongs to the same advertiser |
Updated 16 days ago