Connect this destination to export audience membership as enter and exit events on a Pub/Sub topic, for use in Moloco targeting.

This destination writes to your Moloco account and is a good fit when you want to:

Make audience enter and exit events available in Moloco
Match contacts on user ID

This maps to GrowthLoop Audiences and Journeys:

Use it for	Audiences	Journeys
Publishing audience enter and exit events to Moloco	✓	✓

Prerequisites

Make sure you have:

A Moloco account and a Moloco representative for this integration.
A Google Cloud Pub/Sub topic dedicated to this platform. Use the topic name, such as moloco-audiences, or the full path, such as projects/my-project/topics/moloco-audiences.
A Google Cloud service account JSON key with permission to publish to that topic. Create the service account in your project and share it with Moloco, or ask Moloco to create the account and send you the key.

Set up Moloco as a destination

In GrowthLoop, click the Destinations tab on the left sidebar.
Click New Destination in the top right corner.
Search for Moloco and click Add Moloco.
Enter the required information, then click Create.

Field	Description
Destination Name	Name this destination in GrowthLoop. Use a name so your team recognizes its purpose, like "Moloco Ads".
Sync Frequency	Set the default export frequency (for example, daily or weekly). You can override this setting for individual exports.
Topic	Pub/Sub topic name or full `projects/{project}/topics/{topic}` path from Moloco.
Credentials	The full service account JSON key.

GrowthLoop validates that it can publish with that key. Moloco then appears in your list of connected destinations.

Export to Moloco

From within GrowthLoop, export from an audience or from a journey Destination Node. See Export an audience or Build a journey if you need more information on these steps.

After building or selecting an audience, click Export, then search for Moloco. In a journey, add a Destination Node under Ads and select Moloco.

Map identifiers

On an audience or in a journey Destination Node, map User ID. This field is required.

You can also map Persistent ID for a device identifier such as IDFA or GAID.

Match field	Required	Description
User ID	Yes	Your user identifier
Persistent ID	No	Device identifier such as IDFA or GAID

Configure the export

This is where you set the campaign type and schedule for audience exports. On a journey Destination Node, you set timing on the journey canvas.

Setting	Audience export	Journey Destination Node
Export Name	Defaults to `{audience name}_GL_Audience_{audience ID}`.	Required. Enter a name so you can find the export in GrowthLoop.
Campaign type	Choose a one-time or ongoing export.	The journey schedule controls when the journey runs and contacts are sent to Moloco.
Schedule	Set frequency, start date, end date, and days of the week for ongoing exports.	Users reach this node when the journey runs. Add a Delay Node or set Criteria Evaluation to control timing.

Export behavior

This is what GrowthLoop writes when you export an audience.

Behavior	What happens
What GrowthLoop writes	JSON events on the Pub/Sub topic. Direction is GrowthLoop → Moloco.
When it runs	GrowthLoop sends the export as a batch on the next successful run. An export that starts Now runs within about 15 minutes. Journeys send exports on demand when users reach the Destination Node.
Audience ID	GrowthLoop sends `aud_{audience ID}_{slugified audience name}`.
Match fields	User ID is required. Persistent ID is optional.
Adds	GrowthLoop publishes a `members_enter_audience` event with the mapped IDs.
Removes	GrowthLoop publishes a `members_exit_audience` event with the mapped IDs.
One-time exports	GrowthLoop sends current membership once as enter events.
Ongoing adds and removals	Ongoing exports publish enter events for contacts who join and exit events for contacts who leave.
Deletes	GrowthLoop does not delete Moloco objects beyond those exit events.

Confirm the export was successful

When the run finishes, confirm you can use the data in Moloco.

Audience export: Open your Moloco dashboard and look up the audience. You can also check the Pub/Sub topic in Google Cloud.
Journey Destination Node: Open your Moloco dashboard and look up the audience named after the export.

In GrowthLoop, review counts on the audience Exports tab, or open the Activity tab on the journey Destination Node. See Export an audience or Monitor a journey for more information.

Congrats on successfully exporting to Moloco!

Troubleshooting

These are the issues we see most often. You can always email us at [email protected] for help.

Problem	Cause	Resolution
Connection fails to validate	The JSON key is incomplete, or the service account cannot publish to the topic	Paste the full JSON key. Confirm the account can publish to the Topic you entered
Rows fail to export	User ID is not mapped	Map User ID
Moloco does not show the audience	Events landed in a different topic, or Moloco has not ingested them	Confirm Topic matches the topic Moloco prepared, then check the Moloco dashboard again