Use Content Studio lifecycle and variant controls to keep active creative easy to find while preserving work your team may need later. You can filter templates by status, make editable copies of supported external content, review variants in Preview, and decide whether to archive or delete content.

Prerequisites

• Access to Content Studio
• At least one email or SMS template
• For variant management, at least one template with generated variants

Understand lifecycle statuses

Content Studio supports these lifecycle statuses:

Use the lifecycle filter on the Templates tab to switch between active, draft, approved, and archived content.

Manage template actions

1. Navigate to Content Studio in the left sidebar.
2. Open the Templates tab.
3. Find the template you want to manage.
4. Open the template actions menu.
5. Choose the action you need:
   • Preview - Render the template with temporary test data
   • Edit - Open supported GrowthLoop or editable copied content
   • Create variant - Generate AI variants from customization fields
   • Make editable - Create a GrowthLoop-owned editable copy of supported external content
   • Archive or Unarchive - Move content in or out of the active template list
   • Delete - Permanently remove content when deletion is available

[Screenshot: Template actions menu with Preview, Edit, Create variant, and Make editable]

Make an editable copy

Use Make editable when you want to customize supported external content in GrowthLoop without changing the original source template.

1. Open the external template's actions menu.
2. Click Make editable.
3. Enter a New template name.
4. Click Create editable copy.

GrowthLoop creates a new editable template in Content Studio. The original external template remains unchanged.

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Note

Editing is available for content created in Content Studio and for supported editable copies. Some external content can be previewed and used in journeys but cannot be edited directly.

Review variants

Variants stay linked to the parent template they were generated from.

1. Open the parent template's actions menu.
2. Click Preview.
3. Review the root content in the preview panel.
4. Use the variant selector in the top menu to switch between variants.

Variants appear with a Variant badge so you can tell generated variants apart from parent templates.

Save customizations

Use Save customization when you preview a template or variant and want to store the current customization values.

1. Open Preview for a template or variant.
2. Enter temporary test data, customization values, or snippet bindings.
3. Click Save customization.
4. Confirm the update.

Saving customization values updates the selected template or variant. It does not change the source template in an external platform.

Archive, unarchive, or delete content

Use archive when you want to remove content from active use without losing the record. Use delete only when you are ready to permanently remove content.

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Warning

Deleting content is permanent. Archive content when you may need to reference or restore it later.

Choose archive or delete

Archive content when:

• A campaign ended but your team may reuse the creative later
• You want to remove old variants from active pickers
• You need to keep a record for review

Delete content when:

• The template or variant was created by mistake
• The content should not be reused
• Your team has confirmed it is no longer needed

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You're all set!

Next, generate AI variants or return to Content Studio overview.