Destination Node
Send instant composable messages or run batch destination exports in real-time journeys.
Destination nodes activate your marketing tools. In real-time journeys, destinations fall into three categories based on how they process.
Instant destinations
Composable destinations process in real time. When a user reaches the node, GrowthLoop triggers the selected campaign or template within seconds.
Instant sends require the campaign triggers feature to be enabled for your organization. In the destination node, choose an export action such as Send Email or Send Push instead of Add to List Only.
Field sources for instant sends
Map fields from:
- Real-time event payload — Values from the triggering message (order ID, product name, etc.)
- Synced warehouse fields — Profile attributes from your Personalization API sync (first name, last name, opt-in status, etc.)
- Custom attributes — Text values set upstream in the journey, including from trigger response fields
- Upstream trigger response fields — Scalar values extracted from a prior trigger node's HTTP response
For platform-specific template and recipient setup, see the Composable Campaigns guides for Braze, Iterable, OneSignal, Sailthru, SFMC, and SendGrid.
Personalization API destination
Route users to the Personalization API destination to write attributes to a user's profile in real time. Use this to update offers, flags, or variants during an active session.
See Same-session personalization for an end-to-end walkthrough.
Batch destinations
Destinations that export lists or use non-composable configurations run within minutes rather than instantly. This includes:
- Add to List Only exports
- Destinations without a configured email template and match fields
- Most standard warehouse-backed destination exports
When a user hits a batch destination, they are recorded in the journey state table and the export runs within minutes. All downstream nodes from a batch destination node, will be processed in batch as well.
CRM action nodes always run as batch destination nodes.
Related guides
Updated 6 days ago