Connect this destination to export audience membership as a Kevel User Segment, or to write membership through Kevel UserDB, for use in Kevel targeting rules and bid modifiers.

This destination writes to your Kevel account and is a good fit when you want to:

• Use a Kevel User Segment in targeting or bid modifiers
• Create or reuse a segment without delivering audience members

This maps to GrowthLoop Audiences:

Prerequisites

Make sure you have:

• A Kevel account with a Management API key. See Kevel's API key documentation.
• Your Kevel network ID from the same account as the Management API key.
• For member exports, a dataset column containing the Kevel userKey for each profile you want to synchronize.

Set up Kevel as a destination

1. In GrowthLoop, click the Destinations tab on the left sidebar.
2. Click New Destination in the upper right corner.
3. Search for Kevel and click Add Kevel.
4. Enter the required information, then click Create.

GrowthLoop validates the API key against Kevel's Management API. Kevel then appears in your list of connected destinations.

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Warning

API key and Network ID must come from the same Kevel account. UserDB uses network_id and is not checked against the Management API key. If they do not match, membership writes to the wrong network with no error.

Export to Kevel

From within GrowthLoop, export from an audience. See Export an audience if you need more information on these steps.

After building or selecting an audience, click Export, then search for Kevel.

Choose how members are sent

Under Export Inclusion Criteria, choose how GrowthLoop should handle audience members:

• Select a member-export option to synchronize audience membership through Kevel UserDB.
• Select No exports to create or reuse the Kevel segment, store its external ID, and deliver no audience-member data. This option does not require a match field and does not create a recurring member-export schedule.

Map identifiers

For member exports, map Kevel User Key to the dataset column that contains each profile's Kevel userKey.

No exports does not require a match field.

Resolve the User Segment

Under User Segment Status, choose how GrowthLoop should resolve the Kevel segment:

• New: GrowthLoop looks for a segment with the audience name. If it does not find one, GrowthLoop creates a segment using the Kevel Create Segment API. On later runs, GrowthLoop can rename a segment it created so the name stays in step with the GrowthLoop audience.
• Existing: Enter the existing Kevel Segment ID. GrowthLoop uses the selected segment as-is and does not rename or modify it.

Kevel networks support up to 1,000 segments. When your network has reached that limit, choose Existing and provide the ID of a segment you want to use. After the export is created, you can view the resulting Kevel Segment ID in the export's Manage modal in GrowthLoop.

Configure the export

Export behavior

This is what GrowthLoop writes when you export an audience.

Confirm the export was successful

When the run finishes, confirm you can use the data in Kevel.

• Audience export: Open User Segments and look up the segment associated with your GrowthLoop audience. Confirm that the segment ID matches the ID selected or created during export.
• Member export: Verify that a test profile's segment membership is present in Kevel UserDB.
• No exports: Confirm the User Segment exists. Do not expect audience members to appear in UserDB.

To use the segment for delivery decisions, configure it in the relevant Kevel targeting or bid-modifier rule after the export completes.

In GrowthLoop, review counts on the audience Exports tab. See Export an audience for more information.

Congrats on successfully exporting to Kevel!

Troubleshooting

These are the issues we see most often. You can always email us at [email protected] for help.