You can edit an audience after it has been exported or used in a published journey. GrowthLoop keeps audience changes organized with Versions, so you can update your audience confidently while keeping a record of what changed and which version powered each export or journey.

How audience versions work

The first time you export an audience or use it in a published journey, GrowthLoop creates a Versions tab on the audience. The audience state at that time becomes the first version.

After that, GrowthLoop saves a new version each time you manually save edits to the audience. Each version captures changes to the audience configuration, including filters, limits, sorting, and other audience builder settings. In the Versions tab, you can review how the audience query changed compared with the previous version.

When you use an audience as the entry criteria for a journey, GrowthLoop records the audience version associated with journey changes in Organization > Audit Logs. Updates to the entry audience automatically update the journey to use the latest saved version.

Edit an audience

1. Navigate to Audiences under Platform in the GrowthLoop app.
2. Select the audience you want to edit from the Central Audience Hub.
3. Click Edit in the upper right corner of the audience.

4. Update the audience configuration. You can adjust filters, inclusions, exclusions, limits, sorting, or other settings available in Audience Builder.
5. Click Save when your changes are ready.

After you save, GrowthLoop creates a new audience version. The latest version becomes the version used by exports and journeys.

Review audience versions

1. Open the audience you want to review.
2. Click the Versions tab.
3. Select a version to review the audience configuration saved at that point in time.
4. Compare the selected version with the previous version to see changes to filters, limits, sorting, and the query generated by the audience.

Use the Versions tab when you want to answer questions like:

• Which filters changed before the latest export?
• Did the audience limit or sorting change?
• Which query definition was used for a past activation?
• Which audience version was active when a journey was published?

Track versions in exports

When you export an audience, GrowthLoop shows the audience version in the export activity table. The version links back to the saved audience version used for that export.

New exports always use the latest saved version of the audience. If you edit an audience and save a new version, GrowthLoop uses that latest version for future exports.

Track versions in journeys

When you create, update, or publish a journey that uses the audience as its entry criteria, GrowthLoop records the audience version associated with that journey change in Organization > Audit Logs.

Updates to the entry audience automatically update the journey to use the latest saved version. To trace a journey back to the audience version it used, open the relevant audit log entry and review the recorded version.

Verify your changes

After you save an edited audience, confirm that everything looks right:

1. Open the Versions tab and confirm that a new version appears.
2. Review the version details and query changes.
3. If the audience has active exports, open the export activity table after your next export and confirm that the version links to the saved audience version.
4. If the audience is used in a published journey, open Organization > Audit Logs and review the relevant journey entry to confirm the audience version.

Congratulations! You’ve edited your audience and created a versioned record of the changes.