Content Studio overview
Create and manage email templates, SMS templates, snippets, assets, and AI variants in GrowthLoop's Content Studio.
Content Studio is where you create, preview, and manage the creative assets Engagement Suite uses across journeys. Open Content Studio from the left sidebar when you want to build GrowthLoop-authored email or SMS templates, manage reusable snippets, upload media assets, or create AI variants for decisioning.
Content Studio also helps you work with external content from connected destinations. You can preview templates that live in supported external engagement platforms, then use them from a journey Destination node.
[Screenshot: Content Studio Templates tab listing email and SMS templates]
How it works
Content Studio has three primary tabs:
- Templates - Email and SMS templates you create in GrowthLoop or bring in from connected external destinations
- Snippets - Reusable content blocks you can reference inside email templates
- Assets - Images, videos, and other media you use inside templates
From the Templates tab, use filters to narrow the list by lifecycle status, channel, destination platform, or destination. Open a template's actions menu to preview it, edit it, create variants, make an editable copy, archive it, unarchive it, or delete it when deletion is available. When a template has linked variants, open Preview and use the variant selector in the top menu.
Public docs focus on email and SMS authoring. Other content channels may appear in the product as GrowthLoop expands Engagement Suite.
Key concepts
| Concept | Description |
|---|---|
| Template | Email or SMS content you create once and reuse across journeys and campaigns. |
| GrowthLoop Content | Content stored in GrowthLoop's Content Studio and selectable in a journey. |
| External Content | Templates that live in connected external destinations and are synced into the journey content picker. |
| Customization fields | Editable parts of a template that GrowthLoop can use for AI variant generation and journey personalization. |
| Snippet | A reusable content block you can insert into email templates. |
| Asset | Image, video, or other media file you upload for use in creative. |
| Variant | An AI-generated version of a parent template, shown with a Variant badge in Content Studio. |
| Lifecycle status | Draft, approved, active, or archived status for filtering and managing templates. |
What you can do
- Create email templates from a reusable template, a blank canvas, an AI Studio draft, or advanced HTML
- Create SMS templates and use AI-assisted edits to refine copy
- Insert warehouse fields, variables, creative variables, snippets, and dynamic snippet slots
- Upload media assets for use in email templates
- Make editable copies of supported external templates without changing the original source template
- Manage active, draft, approved, and archived templates and variants
- Generate AI variants from templates that include customization fields
- Publish templates into connected destinations from journeys
NoteContent Studio templates are different from audience export templates, which control how audience fields are mapped on export.
Ready to build? Continue to Create email and SMS templates.
Updated 1 day ago