Snippets are reusable content blocks you can insert into email templates. Use them for content your team repeats across campaigns, such as disclaimers, offer modules, seasonal banners, or loyalty messaging.

Prerequisites

• Access to Content Studio
• An email template where you want to use the snippet

Create a snippet

1. Navigate to Content Studio in the left sidebar.
2. Open the Snippets tab.
3. Click New snippet.
4. Enter a clear snippet name.
5. Build the reusable content block.
6. Click Save.

[Screenshot: Content Studio Snippets tab with a saved snippet]

Insert a static snippet

Use a static snippet when the template should always render the same saved snippet.

1. Open an email template in Content Studio.
2. Click Personalization.
3. Select Content snippet.
4. Choose the saved snippet.
5. Click Insert.
6. Click Save.

Add a dynamic snippet slot

Use a dynamic snippet slot when you want to create a named placeholder that can be bound to different snippets later.

1. Open an email template in Content Studio.
2. Click Personalization.
3. Select Dynamic snippet slot.
4. Enter a slot name using letters, numbers, and underscores.
5. Click Insert.
6. Click Save.

Preview snippet bindings

1. Open Preview for the template.
2. Review the Content snippets section.
3. Select snippet values for any available bindings.
4. Click Save customization if you want to store those values for the template or variant.

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Tip

Use descriptive snippet and slot names, such as holiday_offer_banner or legal_disclaimer, so your team can recognize them when previewing or configuring variants.

Congrats - your reusable snippets are ready!

Next, generate AI variants from templates that include customization fields.