Guides

Adobe Target

Learn how to connect and send audiences to Adobe Target for personalized experiences.

In this article, we'll guide you through connecting Adobe Target to GrowthLoop and exporting your audiences to the destination.

Adobe Target is Adobe's personalization and testing platform. It lets you deliver tailored content, offers, and experiences based on visitor profiles. GrowthLoop sends audience data to Adobe Target as profile attributes on each visitor. You then build Adobe Target audiences and activities on those attributes in the Adobe Target UI.

Prerequisites

  • You must have an active Adobe Target account with profile API access.
  • You must create a project in the Adobe Developer Console and add the Adobe Target API to it. This project provides the Client ID and Client Secret used to authenticate with Adobe's APIs. Learn how to create a project.
  • You need your Adobe Target Client Code and Tenant Name from your Adobe Target or Experience Cloud configuration.
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Note

You'll need Developer access to create and retrieve your Client ID and Client Secret. If you don't have the necessary permissions, ask someone with access to retrieve them for you, or contact your Adobe administrator.

Set up destination

  1. Log into GrowthLoop and click the Destinations tab on the left sidebar.
  2. Click New Destinations on the upper right side.
  3. Search for Adobe Target in the destination modal and click Add Adobe Target.
  4. Enter the required information in the modal, then click Create.
    1. Destination Name: How the destination will be named and referred to in the app. Use a marketer-friendly name so your team understands its purpose.
    2. Sync Frequency: The default frequency audiences will be synced to the destination. You can change this during export setup, but this sets the default.
    3. Client Code: Your Adobe Target client code. This identifies your Target account when uploading profile data.
    4. Tenant Name: Your Adobe Experience Cloud tenant name. GrowthLoop uses this to authenticate with Adobe Target.
    5. Client ID: The API key from your Adobe Developer Console project.
    6. Client Secret: The client secret from your Adobe Developer Console project.

Export to destination

  1. Navigate to your list of audiences by clicking the Audiences tab on the left sidebar.
  2. Choose an existing audience or create a new one.
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Note

Need help creating an audience? Click here to learn how!

  1. Once created, click the Export button on the upper right side.
  2. Search for Adobe Target in the export modal and click Select.
  3. Under Configure Match Field Settings, select the identifier you want to use to match customers in Adobe Target:
    • Third Party ID: A client-provided visitor ID — your company's identifier for the user.
    • First Party Visitor ID (PCID): A Target-generated visitor ID — Adobe Target's identifier for the user.
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Note

Choose the match field that aligns with how visitors are identified on your site or app. If you use your own customer ID in Target, map Third Party ID. If you rely on Adobe Target's first-party cookie ID, map First Party Visitor ID (PCID). For live personalization, the ID you export must match the ID passed to Target on your site (for example, via mbox3rdPartyId).

  1. Set up your export settings:
    1. Export Name: Automatically populated with your audience name for easy identification.
    2. Campaign Type: Choose One Time to export the audience once, or Ongoing to continuously export new audience members as they qualify.
    3. Export Inclusion Criteria: Choose All audience members to export the full audience, or Newly added audience members to export only those added since the last export.
    4. Export Schedule: Configure the Frequency, Start Date, End Date, and specific Days of the Week (for Ongoing exports only).
    5. Additional Fields: Add extra profile attributes to your export for personalization in Adobe Target.
  2. Click Export to send your audience to Adobe Target.

How it works

GrowthLoop exports audience data as a CSV file and uploads profile attributes to Adobe Target using the Bulk Profile Update API. Each row includes your selected match identifier plus any additional fields you configured.

GrowthLoop does not create a named audience segment in Adobe Target. Instead, exported attributes appear on each visitor's Target profile. Build audiences, activity targeting rules, and personalization logic in Adobe Target using those profile attributes.

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Warning

Bulk-uploaded profile attributes may not appear immediately in the Adobe Target audience builder's Visitor Profile dropdown. Target may need to observe the attribute through a site visit (Delivery API or mbox call) or through an Active Profile Script before it surfaces in the UI.

Find and verify your data in Adobe Target

After a successful export, profile attributes from your audience are available on visitor profiles in Adobe Target. Use them when building audiences, activity targeting rules, and personalization.

To confirm a specific profile received your data, use Adobe Target's Profile Fetch API in your sandbox or with your Adobe administrator. Profile batch updates may take a short time to process before attributes are available for targeting.

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Success

You've successfully exported an audience to Adobe Target!

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Note

Experiencing any issues when connecting to Adobe Target? Reach out to us at [email protected] and we'll help resolve the matter.