Configure Channels for the team you are working in. When you save a channel configuration, GrowthLoop automatically creates the GrowthLoop Email or GrowthLoop SMS destination that journeys use.

Prerequisites

• GrowthLoop has enabled Channels for your organization (contact [email protected] if you do not see Channels in the sidebar)
• Owner permission in GrowthLoop to manage channels
• For email: a domain you can update with DNS records
• For SMS: readiness to provision a sending number

Configure email channel resources

1. Navigate to Channels in the left sidebar.
2. Open Email.

Sending domains

1. Open Sending domains.
2. Click to add a domain and enter the domain name.
3. Complete DNS verification for the records GrowthLoop provides.
4. Optionally set a default sending domain.

[Screenshot: Sending domains list with verification status]

Senders

After your sending domain is verified, create senders that use it. Senders are the from-identities available when you build a channel configuration.

1. Open Senders under Email.
2. Add a sender and select the verified sending domain it should use.
3. Enter the from name and from email for that sender.
4. Save the sender.

[Screenshot: Senders list with domain association]

IP pools & warming

1. Open IP pools & warming.
2. Add an IP pool for your email sending needs.
3. Associate pools with channel configurations in the next section.

[Screenshot: IP pools & warming section]

Unsubscribe groups

1. Open Unsubscribe groups.
2. Add an unsubscribe group for your email programs.
3. Optionally set a default unsubscribe group.

[Screenshot: Unsubscribe groups list]

Configure SMS channel resources

1. In Channels, open SMS.

Numbers & short codes

1. Open Numbers & short codes.
2. Provision (buy) a phone number for GrowthLoop SMS, or note numbers you will attach when creating a service.
3. Complete any required compliance or registration steps shown in the UI.

[Screenshot: Numbers & short codes with provisioned SMS number]

Services

SMS Services group a purpose with the number used to send.

1. Open Services under SMS.
2. Create a service and enter its purpose (for example transactional or marketing).
3. Attach a phone number you already provisioned under Numbers & short codes, or buy a number during this step.
4. Save the service.

[Screenshot: SMS Services form with purpose and phone number]

Create a channel configuration

Channel configurations are the named sender profiles destinations use.

1. In Channels, open Channel configurations (under Email or the shared configurations area).
2. Create a new configuration and choose email or sms as the channel type.
3. Enter a clear name and purpose so teams can identify the profile later.

For email configurations, set:

• Sender (from name and from email tied to a verified domain)
• Reply-to name and email (optional)
• Physical mailing address (required for compliance)
• Sending domain
• IP pool
• Unsubscribe group

For sms configurations, set:

• Service — the SMS service to use
• Phone number — should autopopulate from the selected service (confirm or adjust if more than one number is available)
• Related opt-out / delivery settings shown in the form

4. Save the configuration. Optionally mark it as the default for that channel type.
5. Optionally send a test from the configuration to confirm delivery.

Saving the configuration automatically creates a GrowthLoop Email or GrowthLoop SMS destination for the current team. That destination is what you select in journeys.

[Screenshot: Channel configuration form for GrowthLoop Email]

How teams get access

Channel setup runs in the context of your current team (use the team toggle in the left sidebar).

1. Switch to the team that should send through GrowthLoop Email or SMS.
2. Create the channel configuration for that team (steps above).
3. GrowthLoop creates the matching GrowthLoop Email or GrowthLoop SMS destination automatically.
4. In a journey Destination node, select that destination and choose Local content from Content Library.

You can add additional GrowthLoop Email/SMS destinations manually under Destinations if needed, but most teams only need the destination created with the configuration.

Verify access

1. Stay in the team you just configured.
2. Open a journey and add a Destination node.
3. Confirm GrowthLoop Email or GrowthLoop SMS appears and that you can pick Content Library templates under Local content.

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Congrats—your channels are configured for your teams!

Next, learn how composable destinations trigger campaigns in external platforms, or jump to Trigger campaigns in journeys.