Publish provider-owned audiences to The Trade Desk (TTD) Data Marketplace, where they become targetable segments that advertisers can license and activate in their TTD campaigns.

This destination is built for GrowthLoop customers who are third-party data providers on The Trade Desk. When you export an audience, GrowthLoop uploads segment membership to TTD's third-party data API, and TTD auto-provisions the segment on the first write. The GrowthLoop audience name is sent as the Marketplace segment name (up to 128 characters).

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Note

Looking for a different Trade Desk integration? See TheTradeDesk for first-party audiences or The Trade Desk CRM for advertiser CRM segments.

How it works

• Segments are named after your audience. GrowthLoop sends the audience name as the segment name. TTD provisions the segment automatically on the first membership write, so there's no separate "create segment" step.
• Memberships carry a 180-day TTL. Each member is added with a 180-day time-to-live, The Trade Desk's maximum for third-party data. Re-sync the audience within that window to keep members active.
• Removals are handled automatically. When a member leaves an audience, GrowthLoop expires their membership by re-sending the identity with a TTL of 0.
• Raw email and phone never leave GrowthLoop. Email and phone identifiers are resolved to a raw UID2 before upload, so personal data is never sent to the Marketplace endpoint.

Prerequisites

• An active The Trade Desk data provider account with Data Marketplace access. If you don't have one, get in touch with The Trade Desk here.
• Your Data Provider ID and a data-provider API token. Obtain both from your Trade Desk Technical Account Manager (TAM).
• If your audiences contain email or phone, you also need UID2 operator credentials. These include a UID2 base URL, API key, and secret key. Audiences composed entirely of native IDs (TDID, DAID, UID2, and so on) don't require UID2 configuration.

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Note

TAM-provided values sometimes include trailing whitespace. Store your Provider ID and API token without extra spaces.

Set up destination

1. Log into GrowthLoop and click the Destinations tab on the left sidebar.
2. Click New Destination on the upper right side.
3. Search for The Trade Desk: Marketplace in the destination modal and click Add The Trade Desk: Marketplace.

4. Enter the required information in the modal:
   1. Destination Name: How the destination is named and referred to in the app going forward. A marketer-friendly name helps your team recognize its purpose.
   2. Sync Frequency: How often audiences sync to this destination by default. You can override this setting for individual exports.
   3. Provider ID: Your Trade Desk Data Provider ID. Every upload is scoped to this ID.
   4. API Token: Your data-provider Marketplace API token, used to authenticate requests.
   5. Data server URL: The Trade Desk data server base URL. Keep the default value, https://bulk-data.adsrvr.org, unless your TAM provides a different endpoint.

5. Click Create.

When you click Create, GrowthLoop validates the credentials. You should now see The Trade Desk: Marketplace in your list of connected destinations.

Export to destination

1. Navigate to your list of audiences by clicking the Audiences tab on the left sidebar.
2. Choose an existing audience or create a new one.

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Note

Need help creating an audience? Learn how in this article.

3. Once created, click the Export button on the upper right side.
4. Search for The Trade Desk: Marketplace in the export modal and click Select.
5. Under Configure Match Field Settings, map at least one supported identifier from your dataset. The first non-empty identifier on each row is used to build that member's segment entry.

6. Configure your export settings:
   1. Export Name: Automatically populated with your audience name. This becomes the Marketplace segment name (up to 128 characters).
   2. Campaign Type: Choose One Time to export the audience once, or Ongoing to continuously export members as they qualify.
   3. Export Schedule: Set the frequency, start date, and end date.
7. Click Export to publish your audience to the Marketplace.

Supported identifiers

The Trade Desk Data Marketplace accepts a range of device, cookie, and unified IDs. A single record can carry more than one identifier, which improves match rates. Records with no recognized identifier are dropped and reported in the failed count.

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Note

Email and phone are resolved to a raw UID2 through the UID2 identity service. If you plan to map these fields, make sure your UID2 credentials are configured on the destination.

Good to know

• Segment naming: Your GrowthLoop audience name is the Marketplace segment name. The Trade Desk provisions the segment on the first write.
• Membership TTL: Members expire 180 days after their last sync. Re-sync ongoing audiences within that window to keep them active.
• Removals: When a member leaves an audience, GrowthLoop expires the membership rather than deleting it. The identity is sent again with a TTL of 0.
• Re-syncs are safe: Re-sending the same membership simply refreshes the TTL.

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You've successfully connected The Trade Desk Data Marketplace and published your first provider audience!

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Note

Experiencing any issues connecting to The Trade Desk Data Marketplace? Reach out to us at [email protected] and we'll be in touch shortly to help resolve the matter.