From a journey Destination node, trigger email and SMS in two ways: send through GrowthLoop Channels, or trigger a campaign in a composable destination.

Both paths use the same journey canvas. The difference is who sends the message and where the creative lives.

Prerequisites

• A journey ready to edit
• Either:
  • A GrowthLoop Email or GrowthLoop SMS destination with a channel configuration. See Configure email and SMS channels.
  • A connected composable destination
• Templates or campaigns ready in Content Studio or the destination platform

Compare the two paths

Path A: Send with GrowthLoop Channels

1. Open your journey and drag in a Destination node.
2. Click Select a Destination and choose your GrowthLoop Email or GrowthLoop SMS connection.
3. Set an Export Name.
4. Select a template from GrowthLoop Content in the content picker.
5. Map match fields, such as recipient email or recipient phone number.
6. Map any personalization fields required by the template.
7. Click Save.

[Screenshot: Destination node configured for GrowthLoop Email with GrowthLoop Content selected]

Path B: Trigger a composable destination campaign

Use this path when a supported external engagement platform should execute the send.

1. Open your journey and drag in a Destination node.
2. Click Select a Destination and choose your composable destination connection.
3. Set an Export Name.
4. Choose a campaign action such as Send Email or Send SMS.

[Screenshot: Destination export action set to Send Email]

5. Open the template or campaign field.
6. Click Refresh if the list is empty or stale.
7. Choose content using one of these options:
   • Select an existing platform template from the dropdown.
   • Click Pick from library to open the full content picker.
   • In the content picker, choose GrowthLoop Content, External Content, or Campaigns.
8. If you publish new content, complete Publish settings.
9. Map recipient fields and personalization variables required by the template.
10. Optionally send a test where the destination supports it.
11. Click Save.

[Screenshot: Content picker with GrowthLoop Content, External Content, and Campaigns tabs]

Platform-specific fields vary by destination. Complete any sender, template, campaign, match-field, or test-send options shown in the destination form.

Choose the right path

• Use GrowthLoop Channels when GrowthLoop should own delivery and you want Content Studio as the system of record for creative.
• Use composable destinations when creative, compliance, or deliverability already live in an external engagement platform and you want GrowthLoop to orchestrate who enters the campaign.
• Mix both in one journey when different steps should send through different systems.

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Congrats - you can trigger campaigns from journeys!

Next, dive into using GrowthLoop and external content in journeys, or assign AI variants with composable AI decisioning.