Reddit Ads Conversions
Use warehouse conversion events for Reddit Ads campaign measurement.
Connect this destination to write warehouse conversion events onto Reddit Ads, for use in campaign measurement.
This destination writes to your Reddit Ads account and is a good fit when you want to:
- Get measurement for web conversions in Reddit Ads
- Use a warehouse table that has an event time, an event name, and a match identifier
This maps to GrowthLoop Syncs:
| Use it for | Syncs |
|---|---|
| Sending conversion events for measurement | ✓ |
You already connected Reddit Ads as a destination. Do not use this workflow to add contacts to a custom audience. To activate customers for targeting, use Reddit Ads.
Prerequisites
Make sure you have:
- Reddit Ads connected as a destination.
- A warehouse table of conversion events.
Create a sync in GrowthLoop
Create a sync from a warehouse table to write conversion events onto Reddit Ads. See Syncs for information on how to complete those steps.
Select an Object Type:
| Object | Use it for | Sync modes |
|---|---|---|
| Web Conversions | Conversion events for Reddit measurement | Insert |
When you configure the sync:
- Connection: Select your Reddit Ads destination.
- Object Type: Select Web Conversions.
- Update Rule: Choose Insert. This destination adds new conversion events and does not update or remove previously uploaded events. See Sync behavior.
- Dataset/Table: Select the table that holds your conversion events. Use a unique event key so you do not re-send the same conversion.
- Match Field: Map Event Time (RFC3339).
After you map fields, click Save Route or Update Route. Enable the sync with the toggle at the top of the page.
When you update mappings on an existing sync, choose Updates only unless you need Back-fill. Back-fill rewrites already synced rows and can be expensive on your warehouse.
Conversion fields
| Destination field | Required | Description |
|---|---|---|
| Event Time (RFC3339) | Yes | When the event happened |
| Custom Event Name | No | Required if you do not map Standard Event Name |
| Standard Event Name | No | Required if you do not map Custom Event Name |
| Click Id | No | Map this, Email, User UUID, User IDFA, User AAID, or External Id |
| No | GrowthLoop hashes emails as SHA-256 | |
| User UUID | No | Reddit user UUID |
| User IDFA | No | iOS advertising ID. GrowthLoop hashes it as SHA-256 |
| User AAID | No | Android advertising ID. GrowthLoop hashes it as SHA-256 |
| External Id | No | Your user ID. GrowthLoop hashes it as SHA-256 |
| Conversion ID | No | Unique ID for the event |
| Event Time (ms) | No | Event time in milliseconds |
| Currency | No | ISO currency code |
| Item Count | No | Number of items |
| Transaction Value | No | Decimal transaction value |
| Product Category, Product ID, Product Name, Product Value | No | Product details |
| IP Address | No | Client IP address |
| Country Code | No | User country |
| Region Code | No | User region |
| Data Processing Mode | No | Data processing option |
| Opt Out | No | Opt-out flag |
| Screen Width, Screen Height | No | Screen dimensions |
Sync behavior
| Behavior | What happens |
|---|---|
| When it runs | GrowthLoop sends the sync as a batch on the next successful run. |
| Insert | GrowthLoop adds new conversion events. Syncs do not update or remove previously uploaded events. |
| Match | Map Custom Event Name or Standard Event Name, plus Click Id, Email, User UUID, User IDFA, User AAID, or External Id. |
| Audience membership | This sync does not create a Reddit custom audience. |
| Deletes | GrowthLoop does not delete previously uploaded conversion events. |
Rows without Event Time (RFC3339) fail. Rows also fail when neither event name is mapped, or when none of the match identifiers above are mapped.
Confirm the export was successful
When the run finishes, confirm you can use the data in Reddit Ads.
- Conversion sync: Confirm the conversion events on the connected ad account.
This workflow does not create a targeting audience.
In GrowthLoop, confirm the sync appears in the Syncs table. See Syncs for more information.
Congrats on successfully exporting to Reddit Ads Conversions!
Troubleshooting
These are the issues we see most often. You can always email us at [email protected] for help.
| Problem | Cause | Resolution |
|---|---|---|
| You do not have a Reddit Ads destination | The Ads destination is not connected yet | Connect Reddit Ads first |
| A conversion sync fails | Event Time (RFC3339) is missing, no event name is mapped, or no match identifier is mapped | Map Event Time (RFC3339), Custom Event Name or Standard Event Name, and at least one of Click Id, Email, User UUID, User IDFA, User AAID, or External Id |
| A sync did not change Audiences | This sync writes conversion events, not custom audiences | Export an audience on Reddit Ads to create or update a custom audience |
Updated about 2 hours ago