Use Yahoo DSP as a GrowthLoop destination to export Audiences as custom audiences at the advertiser level in Yahoo DSP.

Prerequisites

Before you connect Yahoo DSP to GrowthLoop, make sure you have:

• A Yahoo DSP advertiser account.
• Your Yahoo DSP Advertiser ID (accountId) where custom audiences should be created.
• DSP API access enabled in Yahoo DSP My Account.
• The Client ID and Client Secret shown after API activation.
• Seed data in your warehouse for at least one supported identifier type.

📘

Note

Yahoo DSP custom audiences use SHA-256 hashed seed data for email, phone, and IP address fields. Map raw values from your warehouse; GrowthLoop hashes them during export.

Supported match fields

• Email Address
• Phone Number
• IDFA (Apple advertising identifier)
• Google Advertising ID (GAID / GPADVID)
• IP Address

Set up destination

1. In GrowthLoop, navigate to Destinations in the left sidebar.
2. Click New Destination in the upper right corner.
3. Search for Yahoo DSP and click Add Yahoo DSP.
4. Enter the following destination details:
   1. Destination Name: A clear name your team will recognize.
   2. Sync Frequency: Default export frequency for audiences sent to Yahoo DSP.
   3. Advertiser ID: The Yahoo DSP advertiser accountId.
   4. Client ID and Client Secret: From DSP API activation in My Account.
5. Click Create. GrowthLoop validates the API credentials.

Export to destination

1. Navigate to Audiences in the left sidebar.
2. Open the Audience you want to export and click Export.
3. Select your Yahoo DSP destination.
4. Under Configure Match Field Settings, map one or more supported identifier columns.
5. Configure one-time or ongoing export settings and click Export.

GrowthLoop creates or updates a custom audience named after your export in the configured Yahoo DSP advertiser account.

Find your audience in Yahoo DSP

1. Log in to Yahoo DSP.
2. Open the advertiser account used during destination setup.
3. Navigate to Audiences or Custom Audiences.
4. Locate the audience named after your GrowthLoop export.

Experiencing issues connecting Yahoo DSP? Contact [email protected].