Salesforce Marketing Cloud

If you use Salesforce Marketing Cloud to manage your messaging campaigns, you can trigger those campaigns directly from GrowthLoop journeys without switching tools.

Here's how to access that:

1. Head over to GrowthLoop and create a journey.

2. Drag a Destination node into the journey and choose your Marketing Cloud destination.

3. In the destination node configuration, select Send Email.

4. Configure the email campaign:

   1. Recipient's Email -- choose the field that contains the recipient's email address.
   2. Email Template -- choose the Marketing Cloud journey you want to trigger. In GrowthLoop, this dropdown maps to published transactional journeys in Salesforce Marketing Cloud.
   3. Template Variables -- map your GrowthLoop dataset or realtime event fields to the variables required by the selected journey content.
   4. Send Test Email -- send a test email before publishing to verify the configuration.

GrowthLoop uses the selected transactional journey to load available variables from the journey content and trigger the send.

Once the journey is published, every user who reaches that destination node will receive the selected Marketing Cloud email campaign using the mapped recipient field and personalization values.