Adobe Campaign Classic

If you use Adobe Campaign Classic to manage recipients and transactional messaging, you can sync lists and trigger Message Center emails directly from GrowthLoop journeys without switching tools.

Here's how to access that:

1. Head over to GrowthLoop and create a journey.

2. Drag a Destination node into the journey and choose your Adobe Campaign Classic destination.

3. In the destination node configuration, select the campaign action you want to run:

   1. Add to list only
   2. Send Email

Add to list only

Use Add to list only when you want GrowthLoop to upsert or delete nms:recipient records in Campaign without sending a message.

1. Choose Add to list only as the export action.
2. Map match fields to the Recipient reconciliation key configured on the destination (Email, Mobile phone, or Custom attribute).
3. Optionally map personalization fields to write onto the recipient record.
4. Save the node and publish the journey.

When users enter the destination node, GrowthLoop upserts them as recipients via SOAP Write. When they leave (or are removed from the audience path), GrowthLoop deletes them using the same reconciliation key.

Send Email

Use Send Email to trigger a Message Center transactional event (PushEvent) for each user who reaches the destination node.

1. Choose Send Email as the export action.

2. Configure the email campaign:

   1. Recipient's Email -- map the field that contains the recipient's email address (__recipient_email__). Message Center PushEvent requires email.
   2. Email Template / event type -- choose the Message Center realtime (RT) event type or template you want to trigger.
   3. Template Variables -- map your GrowthLoop dataset or realtime event fields to the rtEvent.ctx variables expected by the event.
   4. Send Test Email -- send a test before publishing to verify the event type, email mapping, and context variables.

GrowthLoop calls Message Center PushEvent using the destination's Message Center execution URL (or the Instance URL when no separate RT URL is configured).

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Note

Custom recipient reconciliation keys (and mobile phone reconciliation) apply to Add to list only / batch list sync. Send Email always requires a mapped recipient email for PushEvent, regardless of the destination reconciliation key.

Once the journey is published, every user who reaches that destination node is either synced as a recipient (Add to list only) or receives the selected Message Center email (Send Email) using the mapped fields and personalization values.